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Santō Kyōden

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Santō Kyōden was a famous Japanese writer and artist.

山東京傳
山東京傳

He lived during the Edo period. He was a star in his time. Many people knew his name. He made many kinds of books. Some were called kibyōshi, or "yellow-covered" picture books. These books were funny and had many pictures. One famous character had a pig's nose. People called this the "Kyōden nose."

Komon gawa
Komon gawa

He also wrote sharebon. These were "books of manners." They helped people learn how to act in certain places.

Kyōden's work changed over time. He started by drawing woodblock prints called ukiyo-e. He studied under a teacher named Kitao Shigemasa. Later, he wrote his own stories. He wrote thirteen kibyōshi in 1793 alone. He also wrote sharebon to act as guidebooks. These books showed people how to behave in the Yoshiwara district. His books were very popular. One of his works could sell 10,000 copies. This was a huge number for that time.

Life was not always easy for him. The government started the Kansei Reforms. These were new rules made by the Tokugawa Bakufu. The leaders thought some books were harmful to society. They wanted to punish writers and publishers. Kyōden faced many hard jobs because of this. In 1789, he was fined for his art. In 1791, he was punished again. He was even handcuffed for fifty days. This happened because of three sharebon he wrote.

Kyōden changed his style after his punishment. He stopped writing playful stories called gesaku. Instead, he began writing yomihon. These were "books for reading." They were large and more serious than his old books. His first yomihon was called Tzuzoku Taiseiden. This book was a biography of Confucius. A young man named Kyokutei Bakin became his apprentice. Bakin later wrote a famous tale called Nansō Satomi Hakkenden. Kyōden was involved in about 200 different works in his career.

Kyōden was also a clever businessman. He owned a tobacco shop in Ginza. He opened the shop in the autumn of 1793. He used his books to help his business. He put advertisements inside his stories. This was a very new idea in Japan. He even put boxes around them to show they were ads. He used rebuses to reach customers. A rebus is a puzzle using pictures and letters. He used these to stay ahead of his competitors.

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