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Taobao

technology Maturity 11-13 Next article →

Taobao is a massive online shopping platform based in Hangzhou, China.

Taobao logo (2021)
Taobao logo (2021)

It is owned by the Alibaba Group. This website helps small businesses and individual sellers reach many customers. Most people use it to buy new goods at a fixed price. Some people also use it to participate in auctions. In 2021, it was the eighth most-visited website in the whole world. It is now considered the world's most popular shopping hub by total sales value.

The way the platform works relies heavily on trust between strangers.

AliExpress pavilion on the territory of the Leningradsky railway station
AliExpress pavilion on the territory of the Leningradsky railway station

To make shopping safe, Taobao uses a tool called Alipay. This is an escrow-based payment system. This means the money is held safely by a middleman during the deal. The seller only receives the payment once the buyer gets their items. This system helps people feel safe when buying from someone they do not know. Users also read feedback from other shoppers to decide which stores are best.

Taobao has a very interesting history of competition. Alibaba originally focused on wholesale business-to-business sales. In 2003, the company eBay bought a leader in Chinese auctions called Eachnet. To fight back, Alibaba launched Taobao as a rival platform. Taobao offered free listings to help sellers join. It also added instant messaging so buyers and sellers could talk. Within just two years, Taobao became the leader in mainland China. Its market share jumped from 8% in 2003 to 59% in 2005.

Many important rules and tools have grown alongside the site. In 2008, Taobao created a rule allowing customers to return clothes within seven days. This became a major standard for online shopping in China. In 2012, the platform began accepting international Visa and MasterCard cards. Taobao even has a system called a Public Jury to solve disagreements. This system uses 13 random volunteers from a pool of 4 million people. These jurors vote on cases to help decide who is right in a dispute.

Today, shopping on Taobao is more interactive than ever before. You might see people shopping through live videos on Taobao Live. This is a type of social shopping where people watch streamers. Many people use this to buy things like clothes or electronics. The platform also includes many other services like the eTao search engine. It even hosts stores for local courts to sell seized property. Taobao has changed from a simple website into a huge part of how the world buys things.

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File:Taobao logo (2021).svg
Taobao logo (2021).svg
File:AliExpress pavilion on the territory of the Leningradsky railway station.jpg
AliExpress pavilion on the territory of...
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