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Taobao

technology Maturity 11-13

Taobao is a place to shop online.

Taobao logo (2021).svg
Taobao logo (2021).svg
You can find many things there. People sell new things in many shops. You can use it to buy stuff. It is a very big shop. Do you like to shop online?

42 words

Taobao is a big place to shop online.

Taobao logo (2021).svg
Taobao logo (2021).svg

Many people use it to buy things. Small shops sell items there. Most things are sold at a set price. Some people use auctions to buy things.

It is very popular in China. People can also shop from other lands. You can use a special tool to pay. This tool keeps your money safe.

Buyers can read what others think. This helps them pick the best shop. You can even return clothes if you want.

It is one of the biggest shopping sites. It is a very busy place to shop.

102 words

Taobao is a huge online shopping site.

Taobao logo (2021).svg
Taobao logo (2021).svg

It is owned by a company called Alibaba. The site started in 2003. It helps small businesses and people sell things. Most people buy items at a fixed price. Some people use auctions to buy goods. An auction is a way to buy things by bidding.

Taobao uses a tool called Alipay to handle money. Alipay uses an escrow system. This means the money is held safely. The seller only gets the money after the buyer gets the goods. This helps people trust the site.

Shoppers can read feedback from other users. This helps them choose good shops. In 2008, Taobao made a rule for clothes. Customers can return them within seven days. This helped set a standard for online trade.

There are many ways to shop now. Taobao Live lets people watch live videos to shop. This is called social shopping. Many people use this to buy clothes or tools. Taobao is one of the most popular shopping hubs in the world.

173 words

Taobao is a massive online shopping platform based in Hangzhou, China.

Taobao logo (2021).svg
Taobao logo (2021).svg
It is owned by the Alibaba Group. This website helps small businesses and individual sellers reach many customers. Most people use it to buy new goods at a fixed price. Some people also use it to participate in auctions. In 2021, it was the eighth most-visited website in the whole world. It is now considered the world's most popular shopping hub by total sales value.

The way the platform works relies heavily on trust between strangers.

AliExpress pavilion on the territory of the Leningradsky railway station.jpg
AliExpress pavilion on the territory of the Leningradsky railway station.jpg
To make shopping safe, Taobao uses a tool called Alipay. This is an escrow-based payment system. This means the money is held safely by a middleman during the deal. The seller only receives the payment once the buyer gets their items. This system helps people feel safe when buying from someone they do not know. Users also read feedback from other shoppers to decide which stores are best.

Taobao has a very interesting history of competition. Alibaba originally focused on wholesale business-to-business sales. In 2003, the company eBay bought a leader in Chinese auctions called Eachnet. To fight back, Alibaba launched Taobao as a rival platform. Taobao offered free listings to help sellers join. It also added instant messaging so buyers and sellers could talk. Within just two years, Taobao became the leader in mainland China. Its market share jumped from 8% in 2003 to 59% in 2005.

Many important rules and tools have grown alongside the site. In 2008, Taobao created a rule allowing customers to return clothes within seven days. This became a major standard for online shopping in China. In 2012, the platform began accepting international Visa and MasterCard cards. Taobao even has a system called a Public Jury to solve disagreements. This system uses 13 random volunteers from a pool of 4 million people. These jurors vote on cases to help decide who is right in a dispute.

Today, shopping on Taobao is more interactive than ever before. You might see people shopping through live videos on Taobao Live. This is a type of social shopping where people watch streamers. Many people use this to buy things like clothes or electronics. The platform also includes many other services like the eTao search engine. It even hosts stores for local courts to sell seized property. Taobao has changed from a simple website into a huge part of how the world buys things.

415 words

Taobao is a massive Chinese online shopping platform based in Hangzhou.

Taobao logo (2021).svg
Taobao logo (2021).svg
Owned by the Alibaba Group, it functions primarily as a consumer-to-consumer marketplace. This means it provides a digital space for small businesses and individual entrepreneurs to run online stores. These stores mostly serve customers in Chinese-speaking regions like Mainland China, Hong Kong, Macau, and Taiwan. However, the platform also reaches people living abroad. In 2021, Alexa rankings showed it was the eighth most-visited website globally. Today, it is recognized as the world's most popular shopping hub when measured by gross merchandise value.

The platform operates through several distinct methods of selling. Most transactions involve new merchandise sold at a fixed price. However, some sellers use an auction system where buyers bid on items. To facilitate these deals, Taobao uses an escrow-based payment system called Alipay. Escrow is a process where a third party holds money during a transaction. In this case, Alipay holds the buyer's funds securely. The money is only released to the seller once the buyer receives the goods in satisfactory condition. This mechanism builds institutional trust between strangers. It was a major reason Taobao succeeded against competitors.

Taobao's rise to dominance is a significant part of e-commerce history. Before Taobao, Alibaba focused on business-to-business wholesale sales. In 2003, the American company eBay acquired Eachnet, the leader in Chinese online auctions. This made eBay a major competitor in the Chinese market. To respond, Alibaba launched Taobao as a rival consumer platform. Taobao offered free listings to attract sellers. It also introduced instant messaging for buyer-seller communication. This strategy worked very quickly. Between 2003 and 2005, Taobao's market share grew from 8% to 59%. During that same time, eBay China's share dropped from 79% to 36%. eBay eventually shut down its Chinese site in 2006.

The platform has evolved through various structural changes and expansions. In June 2011, Jack Ma announced that Taobao would split into three distinct companies. These were Taobao Marketplace, Tmall.com, and the eTao search engine. Taobao Marketplace remained the consumer-to-consumer platform. Tmall.com served as a business-to-consumer platform. eTao acted as a specialized search engine for online shopping. eTao allows users to compare prices across many major Chinese e-commerce websites. This includes sites like Amazon China, Dangdang, and Nike China. These changes helped the company meet new competitive threats in a changing digital landscape.

Taobao also uses unique systems to manage disputes and maintain rules. The platform follows a "General Code" consisting of 31 provisions. This code outlines the obligations for both users and sellers. To resolve conflicts, Taobao established a Public Jury system in 2012. This system uses a pool of 4 million volunteers. From this pool, the platform randomly selects panels of 13 jurors. These jurors must have been on Taobao for at least one year. They review cases and vote on a decision within 48 hours. The party with the most votes wins the dispute. Taobao can then implement the decision by freezing payments or removing a party from the platform.

In 2019, a new dispute tool called Golden Cudgel was launched. This name comes from the magical weapon in the novel *Journey to the West*. This mechanism helps sellers manage their reputations. It allows qualified sellers to remove a limited number of malicious reviews each day. To use it, sellers must provide evidence that a review is dishonest. If a seller uses this tool improperly, their ability to use it is revoked. This helps maintain the integrity of the feedback system. Users often rely on these ratings and reviews to compare different shops and make decisions.

Modern shopping on the platform has become highly interactive through Taobao Live. This is a live-streaming service launched by Alibaba in 2018. It allows retailers to use social shopping to market their products. Weblebrities use the service to promote items like cosmetics, apparel, and electronics. This type of shopping has seen massive financial success. In 2020, 84 stores using the service reported $7.4 million in sales. The platform predicts that live-streaming will eventually generate over 500 billion sales transactions. Currently, daily sales for Taobao Live have already surpassed $3 billion.

AliExpress pavilion on the territory of the Leningradsky railway station.jpg
AliExpress pavilion on the territory of the Leningradsky railway station.jpg

698 words
🖼️ Images & Media (2)
File:Taobao logo (2021).svg
Taobao logo (2021).svg
File:AliExpress pavilion on the territory of the Leningradsky railway station.jpg
AliExpress pavilion on the territory of...
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