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Tamagotchi

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A Tamagotchi is a handheld digital pet simulation game.

Gele tamagotchi, objectnr 78041
Gele tamagotchi, objectnr 78041

It is a keychain-sized device housed in an egg-shaped shell. The name is a portmanteau of two Japanese words. The word "tamago" means "egg." The word "watch" refers to how the device was originally intended to be worn.

Lindsey Under the Japanese Maple
Lindsey Under the Japanese Maple

Players act as caregivers for a small, alien species. The goal is to raise these digital creatures through various life stages. This responsibility creates a sense of companionship between the player and the device.

Gameplay involves managing several specific biological meters. The Hunger meter tracks how much food the pet needs. Players can provide meals, such as bread or hamburgers, or snacks like candy. The Happy meter tracks the pet's emotional state. Players increase happiness by playing mini-games or providing snacks. There is also a Training meter, formerly known as Discipline. Players use the "scold" option if a pet demands attention without being hungry or sad. In newer models, players can also use a "praise" option for good behavior.

Tamagotchi store
Tamagotchi store

The life cycle of a Tamagotchi consists of several distinct stages. These stages include Baby, Child, Teenager, Adult, and sometimes a Special or Senior stage. Each stage lasts for a specific number of days depending on the model. When a pet reaches a new stage, the device plays a jingle and the pet's appearance changes. Care affects how the pet evolves. Better care results in an adult that is smarter, happier, and requires less attention. However, poor care, sickness, or old age can cause a pet to die.

Virtual Pets at Rupriikki Media Museum
Virtual Pets at Rupriikki Media Museum

Tamagotchi was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai.

Tamagotchi logo black no-tm
Tamagotchi logo black no-tm

The first model was released by Bandai on November 23, 1996, in Japan. It arrived in the United States on May 1, 1997. The creators even won the 1997 Ig Nobel Prize in economics. The characters were originally drawn in the "heta-uma" style found in teen magazines. These drawings were later converted into pixel art for the digital screens. The egg shape may have been inspired by the popularity of reptiles like snakes at that time.

The original release was a massive global phenomenon. Bandai sold approximately 40 million units worldwide during its initial run. This included about 12 million units in the United States and Canada. The demand was so high that Bandai struggled to produce enough toys. Employees even feared theft and were banned from carrying bags with the Bandai logo. However, the company faced a 6 billion yen financial loss after 1998. This was due to overproduction and miscommunication regarding customer reservations.

Tamagotchi Friends
Tamagotchi Friends

In 2004, Bandai revived the brand with the Tamagotchi Connection series. This version introduced infrared communication between devices.

Tamagotchi Official shop in Harajuku 20121019 2
Tamagotchi Official shop in Harajuku 20121019 2

Two players could link their toys so their pets could play, exchange gifts, or even marry. This connectivity allowed for the creation of families and new generations of offspring. Newer models, like the Tamagotchi 4U, use near-field communication to connect to smartphones and tablets. Some models also use QR codes or physical prongs to allow different devices to interact.

Today, the Tamagotchi franchise has expanded into many different media. It is no longer just a handheld toy but includes video games and merchandise. For example, the Nintendo DS game "Tamagotchi Connection: Corner Shop" sold 1 million copies in Japan by January 2006. The brand has also introduced complex systems like "families" or character groups. In some models, pets can even develop specific skills to earn a career. This evolution shows how a simple digital pet can grow into a complex social and economic system.

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🖼️ Images & Media (8)
File:Tamagotchi logo black no-tm.svg
Tamagotchi logo black no-tm.svg
File:Virtual Pets at Rupriikki Media Museum.JPG
Virtual Pets at Rupriikki Media Museum.JPG
File:Lindsey Under the Japanese Maple.jpg
Lindsey Under the Japanese Maple.jpg
File:Gele tamagotchi, objectnr 78041.JPG
Gele tamagotchi, objectnr 78041.JPG
File:Tamagotchi Friends.png
Tamagotchi Friends.png
File:Tamagotchi store.jpg
Tamagotchi store.jpg
File:Boeing 777 of Japan Airlines painted TAMAGOCCHI.jpg
Boeing 777 of Japan Airlines painted...
File:Tamagotchi Official shop in Harajuku 20121019 2.jpg
Tamagotchi Official shop in Harajuku...
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