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Pixar

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Pixar is a world-renowned American animation studio located in Emeryville, California.

Pixar logo
Pixar logo

It is a subsidiary of Walt Disney Studios, which is part of the Walt Disney Company. Pixar is famous for creating commercially successful feature films using computer animation. These films combine storytelling with advanced digital technology to create immersive worlds. The studio's iconic mascot is Luxo Jr., a small desk lamp. This character first appeared in a 1986 short film of the same name.

Luxo Jr in Pixar Fest Hong Kong 2021
Luxo Jr in Pixar Fest Hong Kong 2021

The core of Pixar's creative power lies in its sophisticated rendering software. The studio primarily uses RenderMan to power its feature films. RenderMan began as an implementation of the RenderMan Interface Specification, or RISpec, in 1988. Over time, the software evolved to become fully path-traced and physically based, a method known as PBR. This technology allows digital light and materials to behave like they do in the real world. Before RenderMan, the team developed a precursor called REYES, which stood for "renders everything you ever saw." They also pioneered critical computer graphics technologies, such as particle effects and various animation tools.

Pixar's history is a complex journey of evolution and independence. The studio's roots trace back to 1974 at the New York Institute of Technology. There, Alexander Schure established the Computer Graphics Lab, or CGL, to pursue computer-animated films. The original team included Edwin Catmull, Malcolm Blanchard, Alvy Ray Smith, and David DiFrancesco. They worked in a converted two-story garage to develop foundational CG techniques. One major invention from this era was the alpha channel, created by Catmull and Smith. This technique was essential for managing transparency in digital images.

In 1979, the group became the Graphics Group within the Computer Division of Lucasfilm. During this period, the team worked on special effects for films like Star Trek II: The Wrath of Khan. By 1986, the group decided to become an independent corporation to ensure they could stay together. This spin-off was led by Catmull and Smith. To fund this move, Steve Jobs, the co-founder of Apple, provided $5 million for technology rights and $5 million in capital.

Steve Jobs building at Pixar.gk
Steve Jobs building at Pixar.gk

This investment made Jobs the majority shareholder and chairman of the company.

Before focusing entirely on movies, Pixar operated as a hardware company. They produced the Pixar Image Computer, which was sold to scientific, medical, and governmental markets. In 1986, Pixar signed a contract with Disney to provide software and hardware for the Computer Animation Production System, or CAPS. This system helped automate the ink and paint stages of 2D animation. In 1990, Pixar sold its hardware division to Vicom Systems to focus more on its growing animation and software interests.

Pixar Computer - computer history museum 2013-04-11 23-46
Pixar Computer - computer history museum 2013-04-11 23-46

Pixar's impact on the film industry is measured by massive commercial success and critical acclaim. The studio released Toy Story in 1995, which was the first fully computer-animated feature film. Since then, Pixar has produced 30 feature films, with the most recent being Hoppers in 2026.

Pixar, Awards, Emeryville, 2010
Pixar, Awards, Emeryville, 2010

Their films have earned over $17 billion at the worldwide box office. On average, each Pixar film earns $589 million. Several films, including Toy Story 3, Finding Dory, Incredibles 2, Toy Story 4, and Inside Out 2, have grossed over $1 billion. Inside Out 2 holds the distinction of being the second highest-grossing animated film of all time.

The studio's excellence is reflected in numerous prestigious awards. Pixar has earned 23 Academy Awards, 10 Golden Globe Awards, and 11 Grammy Awards. Since 2001, eleven of their films have won the Academy Award for Best Animated Feature. Notable winners include Finding Nemo, Ratatouille, WALL-E, Up, and Coco. Some films, such as Toy Story 3 and Up, even received nominations for the Academy Award for Best Picture. In 2009, executives like John Lasseter and Pete Docter were honored with the Golden Lion for Lifetime Achievement at the Venice Film Festival.

John Lasseter-Up-66th Mostra
John Lasseter-Up-66th Mostra
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🖼️ Images & Media (6)
File:Pixar logo.svg
Pixar logo.svg
File:Pixar Computer - computer history museum 2013-04-11 23-46.jpg
Pixar Computer - computer history museum...
File:Luxo Jr in Pixar Fest Hong Kong 2021.jpg
Luxo Jr in Pixar Fest Hong Kong 2021.jpg
File:John Lasseter-Up-66th Mostra.jpg
John Lasseter-Up-66th Mostra.jpg
File:Steve Jobs building at Pixar.gk.jpg
Steve Jobs building at Pixar.gk.jpg
File:Pixar, Awards, Emeryville, 2010.jpg
Pixar, Awards, Emeryville, 2010.jpg
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