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Commodification

society Maturity 9-11 Next article →

Commodification is the way things are turned into items for sale. These items are called commodities. This can happen to many things like objects, services, or ideas. It can even happen to nature, personal information, or animals. Some people say this process changes the true meaning of a thing. It might make a person lose a special social connection. This often happens when things enter a large marketplace.

Marx color
Marx color

How this works involves a change in value. Before something is a commodity, it has a use value. This means it is useful for a specific job. Once it becomes a commodity, it gets a new kind of value. This new value is based on how much money it can get in an exchange. This value often comes from the time it took to make the item. Other things like beauty or kindness might not matter as much in this system. This is how a simple object becomes a part of a big market.

Many thinkers have studied this idea over the years. The word "commodification" was first used in 1975. A famous thinker named Karl Marx wrote about this a long time ago. He believed that commodities were the basic building blocks of capitalism. Marx worried about how this changed people and society. He used terms like "alienation" to describe these effects. He even thought that things like love and virtue might eventually be sold.

Marx color
Marx color

We can see commodification in many parts of our world today. It happens with animals used for food, medicine, or even fun. It also happens with holidays like Christmas or Halloween. These celebrations often focus on buying gifts and decorations now. Even our digital lives are part of this process. Companies use your clicks and profiles to make money through advertising. Social media influencers also turn their own lives and advice into a job.

Bell hooks, October 2014
Bell hooks, October 2014

Sometimes, commodification can be very serious or even unfair. In history, slavery turned people into commodities. Today, things like the trade of human organs are also discussed. Some scholars look at how cultures are treated like products. The writer bell hooks said the dominant culture sometimes "eats the other." This means it takes parts of different cultures just for enjoyment. This can change how a community views its own traditions.

Bell hooks, October 2014
Bell hooks, October 2014
Suppressed - Human flesh at auction
Suppressed - Human flesh at auction
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