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Allen Lane

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Sir Allen Lane was a highly influential British publisher.

Allen Lane Penguin plaque 8 Vigo Street
Allen Lane Penguin plaque 8 Vigo Street

He is most famous for founding Penguin Books in 1935. This company changed the world of reading by making high-quality books affordable for everyone. Before this, many good books were expensive and hard to find. Lane wanted to bring both fiction and non-fiction to the mass market. He believed that even cheap books should have excellent design. His work helped turn reading into an activity for many people, not just a few.

Lane's revolutionary idea began with a simple problem. In 1934, he was traveling by train from a visit with author Agatha Christie. While at Exeter St Davids station, he realized there were no good books available to buy. This moment inspired him to create inexpensive paperback editions of proven literature. He wanted these books to be cheap enough to sell in vending machines. To start this venture, he set up a machine called the "Penguincubator" outside Henderson's in Charing Cross Road. He also looked at innovations from Albatross Books, a publisher in Hamburg, to help his plan.

Creating this new type of book required a very specific process. Since Lane wanted to publish reprints, he had to negotiate with other publishers. He asked them to sublease the rights to their books so he could print them cheaply. He also focused heavily on a consistent visual identity. He hired Edward Young to design the famous horizontal bands on the covers. To create the iconic logo, Young even went to the zoo in Regents Park to sketch real penguins. Lane believed that good design was not more expensive than bad design. In 1937, the company even updated its font to Times New Roman.

As the business grew, Lane expanded into several distinct types of books. In 1937, he launched Pelican Books, which were dedicated to non-fiction. He famously said that while Penguins were meant to entertain, Pelicans were meant to enlighten. In 1940, he started Puffin Books, and in 1945, he introduced the Penguin Classics series. These different imprints allowed the company to reach many different types of readers. By the 1950s, Penguin Books had become a global success. The company established major outposts in both Australia and the United States.

Lane's career was marked by both great success and intense conflict. Many booksellers and authors originally opposed his idea. They feared that cheap paperbacks would cause people to spend less money on books. Lane was a very stubborn leader who relied on his intuition and imagination. He often thrived when facing great dilemmas or crises. In the 1960s, he faced internal struggles with his board of directors and chief editor Tony Godwin. During a period of conflict in 1965, Lane famously burned a print run of a book by the cartoonist Siné. This occurred after the book was considered deeply offensive.

He also used his publishing power to challenge legal standards. Lane decided to publish an unexpurgated edition of D. H. Lawrence's "Lady Chatterley's Lover." This was a deliberate move to test the Obscene Publications Act of 1959. This decision showed his willingness to push boundaries in the literary world. However, his leadership eventually faced a difficult end. After a period of management tension in the United States, some employees left to start rival companies like Bantam Books and New American Library. These departures showed how much the market Lane created had expanded.

In his later years, Lane's health forced him to step away from his work. He was diagnosed with bowel cancer and was forced to retire. He passed away on July 7, 1970, in Northwood, Middlesex.

Allen Lane Penguin plaque 8 Vigo Street
Allen Lane Penguin plaque 8 Vigo Street

Despite his death, his legacy continues to shape how we read today. In 2010, Penguin Random House Canada launched an imprint named "Allen Lane." This imprint publishes prestige non-fiction by established authors. His vision of accessible, well-designed books remains a standard in the publishing industry.

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