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Vegemite

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Vegemite is a famous, thick, dark brown food spread from Australia.

Vegemite
Vegemite

People love it for its very strong and unique flavor. It tastes salty, slightly bitter, and malty. It also has an umami taste, which is a savory flavor similar to beef bouillon.

Vegemite packets
Vegemite packets

Because the taste is so powerful, most people only eat it in small amounts. It is a popular choice for breakfast on toast or crumpets with a layer of butter. You can even find it in more unusual foods like pasta, burgers, or even ice cream. It is a vegan, kosher, and halal food that is high in B vitamins.

Vegemite jars timeline
Vegemite jars timeline

Making Vegemite is a special process that uses leftover ingredients. It is made from brewers' yeast extract, which is a byproduct from making beer.

Vegemite
Vegemite

To create the paste, the yeast cells are broken down through a process called autolysis. This clear liquid extract is then concentrated. Makers blend this extract with salt and extracts from celery and onion. This creates the sticky, black paste that people recognize today. The recipe has stayed almost exactly the same since it was first created.

The history of Vegemite began in Melbourne, Victoria, in 1922.

Fred Walker
Fred Walker

A man named Cyril Callister developed the spread for the Fred Walker Company. He was working because British Marmite imports were disrupted after World War I. After a competition to find a name, Fred Walker's daughter, Sheilah, chose the name "Vegemite." It first went on sale in stores on 25 October 1923. At first, it did not sell very well. Between 1928 and 1935, it was even renamed "Parwill" to compete with Marmite, but the name eventually went back to Vegemite.

Vegemite became very successful through clever marketing and history. In 1935, the brand came under the ownership of Kraft Foods. To help sales, Vegemite was sometimes given away for free with Kraft Walker cheese. In 1939, the British Medical Association endorsed it as a great source of B vitamins. During World War II, it was even included in rations for the Australian Army. By the late 1940s, nine out of ten Australian homes were using it. In October 2008, the company celebrated producing its billionth jar.

Today, Vegemite is a huge part of Australian culture.

Vegemite
Vegemite

The Bega Group bought the brand in 2017 to bring it back to Australian ownership. They produce more than 22 million jars every year at their facility in Port Melbourne. Vegemite has even reached technological milestones, like being the first product in Australia to be scanned at a checkout in 1984. It is also known for its catchy "Happy Little Vegemites" jingle from the 1950s. This song helped connect many generations of families to the spread.

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File:Fred Walker.jpg
Fred Walker.jpg
File:Vegemite jars timeline.jpg
Vegemite jars timeline.jpg
File:Vegemite.JPG
Vegemite.JPG
File:Vegemite_packets.jpg
Vegemite_packets.jpg
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