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Vegemite

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Vegemite is a thick, dark brown food spread that is a famous icon of Australian culture.

Vegemite
Vegemite

It is a yeast-based spread made from leftover brewers' yeast extract. Makers also add various vegetable and spice additives to create its unique profile. The spread is known for having a very strong, intense flavor. It is salty, slightly bitter, and malty in taste. It also possesses a savory umami flavor, which is similar to beef bouillon. This umami quality comes from a high concentration of glutamates in the yeast extract. Because the flavor is so potent, people typically eat it in very small amounts.

The production of Vegemite involves a specific chemical and culinary process. It begins with yeast that is a byproduct of the brewing industry.

Vegemite
Vegemite

To make the spread, the yeast cells undergo autolysis. Autolysis is a process where the cells break themselves down. This creates a clear liquid extract. This liquid is then concentrated to increase its density. Finally, the concentrated extract is blended with salt and extracts from celery and onion. This sequence results in the signature sticky, black paste. The original recipe used by Cyril Callister remains virtually unchanged today.

Vegemite is a versatile product with several nutritional and dietary classifications. It is a significant source of B vitamins, including thiamine, riboflavin, niacin, and folate. The base version does not contain vitamin B12, but the low-salt version is fortified with both B6 and B12. The spread is vegan, kosher, and halal. It contains no fat or added sugar. However, it does contain gluten because the yeast is derived from brewing. One 5-gram serving provides 173 mg of sodium, which is 8% of the recommended daily intake. In 2014, a low-salt version was released with 25% less sodium.

The history of the brand began in Melbourne, Victoria, in 1922.

Fred Walker
Fred Walker

Following World War I, imports of the British spread Marmite were disrupted. This created a need for a local alternative. Cyril Callister was hired by Fred Walker to develop a new product. He used waste yeast from the Carlton & United brewery for his work. A naming competition was held with a prize pool of £A50. Sheilah Walker, the daughter of Fred Walker, chose the name "Vegemite." The product was first sold in stores on 25 October 1923.

Early years for the brand were quite difficult. The product struggled to compete with the established Marmite brand. From 1928 to 1935, the company tried to rename the product "Parwill." This name was part of a pun on the slogan "Marmite but Parwill," meaning "If Ma might, then Pa will." This marketing attempt failed to increase market share. The name eventually reverted to Vegemite. Success finally arrived after 1935 when the brand came under the ownership of Kraft Foods. After the death of Fred Walker, the company was absorbed by Kraft Walker Cheese Co.

Vegemite achieved massive commercial success through strategic marketing and wartime necessity. In 1939, the British Medical Association endorsed it as a rich source of B vitamins. During World War II, Vegemite was rationed and included in Australian Army rations. By the late 1940s, the spread was used in nine out of ten Australian homes. In 1954, a famous advertising campaign began using a catchy jingle.

Vegemite jars timeline
Vegemite jars timeline

The song, "We're happy little Vegemites," featured healthy children. This campaign helped cement the product's place in the national identity. In October 2008, the company reached a milestone by producing its billionth jar.

Today, the brand has returned to Australian ownership. In 2017, the Bega Group purchased the brand from Mondelez International.

Vegemite packets
Vegemite packets

This was part of a US$460,000,000 agreement. The Bega Group now manages the brand alongside other grocery and cheese assets. Vegemite is produced at a manufacturing facility in Port Melbourne. This facility produces more than 22 million jars every year. The brand continues to innovate with different versions.

Vegemite
Vegemite

These include a milder version mixed with cream cheese, known as Vegemite Cheesybite. There is also "My First Vegemite," which is a milder formula for children over one year old.

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File:Fred Walker.jpg
Fred Walker.jpg
File:Vegemite jars timeline.jpg
Vegemite jars timeline.jpg
File:Vegemite.JPG
Vegemite.JPG
File:Vegemite_packets.jpg
Vegemite_packets.jpg
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