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Variety (magazine)

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Variety is a well-known American magazine for the entertainment industry.

Variety logo
Variety logo

It serves as a trade magazine, which means it is written for people who work in show business. The magazine covers many different areas like movies, music, and television. It also reports on theater and new technology. Many people in Hollywood use it to stay updated on the latest news. It is a very important tool for entertainment executives.

There are several ways the magazine shares news today. The main print magazine is published every week and sent all over the world. In the past, there was also a daily paper called Daily Variety. That daily paper stopped being printed in March 2013. Now, the Daily Variety brand lives on as an email newsletter. This newsletter sends the top stories from the last 24 hours to readers.

Variety 16 December 1905 first issue
Variety 16 December 1905 first issue

The company also uses a website and a mobile app to share information.

Sime Silverman started Variety in New York City in 1905. He wanted to create a publication that would not be influenced by advertising. He used a loan of $1,500 from his father-in-law to begin. The very first issue came out on December 16, 1905. His seven-year-old son, Sidne, even wrote a review for that first issue. Silverman later launched Daily Variety in 1933 to cover the movie industry in Los Angeles. This helped the company cover both theater news and Hollywood news.

Over the years, the magazine has changed many times. In 1987, the company was sold for $64 million to Cahners Publishing. Later, in 2012, Penske Media Corporation became the new owner. This owner made the decision to remove the paywall from the website. A paywall is a system that asks people to pay to read content. Now, more people can access the news online for free. The magazine also celebrates big moments, like the Academy Awards. During this time, the magazine grows much larger with many colorful advertisements.

Variety also honors special people through its different projects. One example is the Variety Hitmakers list started in 2017. This list recognizes the people who help make the most popular songs. It honors writers, producers, and publishers who work behind the scenes. Famous artists like Kendrick Lamar and Harry Styles have been featured. The magazine also won Emmy Awards for its special video programs. These programs feature long conversations with famous actors. It shows how the magazine has grown from a small paper into a huge media company.

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File:Variety logo.svg
Variety logo.svg
File:Variety 16 December 1905 first issue.jpg
Variety 16 December 1905 first issue.jpg
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