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Reader's Digest

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Reader's Digest is a prominent American general-interest family magazine.

First issue of the Reader's Digest, February 1922
First issue of the Reader's Digest, February 1922

It is published six times per year. For many decades, it held the title of the best-selling consumer magazine in the United States. It lost this top position in 2009 to Better Homes and Gardens. The magazine is unique because of its compact size. Its pages are roughly half the size of most standard American magazines. In 2005, the company used the slogan "America in your pocket." By 2008, they changed this to "Life well shared."

The magazine operates through a specific method of content curation. The original concept involved gathering a sampling of favorite articles from various monthly magazines. The editors would sometimes condense or rewrite these stories. They then combined these pieces into a single publication. For many years, a typical issue contained about 30 articles. This provided a different story for every day of the month. Each article was often prefaced by a small, simple line drawing. Over time, the format evolved to include colorful graphics and short data bits.

Reader's Digest features many different types of regular content. One famous section is the "It Pays to Increase your Word Power" vocabulary quiz. This column was first published in January 1945 by Wilfred J. Funk. The magazine also includes "Amusing Anecdotes" and "Personal Glimpses." Other features include "Humor in Uniform" and "Life in these United States." There are also survival stories called "Drama in Real Life." In recent years, the magazine added a section titled "That's Outrageous." Between 2003 and 2007, the back cover featured "Our America" paintings by C. F. Payne.

The history of the magazine began with DeWitt Wallace and Lila Bell Wallace. They married in 1920 in Pleasantville, New York. They launched the first issue in February 1922.

Reader's Digest building in Pleasantville
Reader's Digest building in Pleasantville

They started their business in a basement below a Greenwich Village speakeasy. The founders initially hoped for a net income of $5,000. However, the magazine grew very rapidly. By 1929, it had 290,000 subscribers and earned $900,000 in gross annual income. The first international edition appeared in the United Kingdom in 1938.

The significance of Reader's Digest is visible in its massive global reach. It has a total global circulation of 10.5 million copies. This makes it the largest paid-circulation magazine in the world. Its global editions reach 40 million people across more than 70 countries. There are currently 49 editions published in 21 different languages. In 2006, research showed it reached more readers with household incomes over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined. The magazine is also available in Braille, digital, and audio formats.

International operations involve complex local processes. Local editors commission or purchase articles specifically for their own markets. They also share content from the U.S. and other editions. Local translators then translate the selected articles. Finally, local editors edit these translations to match a "well-educated informal" style. While many editions began as direct translations, many became unique. Some editions use qualifiers like "The Best of Reader's Digest." For example, the magazine expanded into China in 2008 but stopped in 2012 due to high prices and low-quality translations.

The business history of the magazine includes significant financial changes. In 1990, the parent company, The Reader's Digest Association, Inc., became a publicly traded corporation. In 2007, a group led by Ripplewood Holdings LLC bought the company for $2.8 billion. This was a leveraged buyout financed largely by $2.2 billion in debt. The company filed for Chapter 11 bankruptcy in 2009 to restructure this debt. It emerged from bankruptcy after lenders exchanged debt for equity. The company faced a second bankruptcy in 2013. Following this, Mike Luckwell purchased the company for £1.

Reader's Digest has also influenced social awareness and consumer habits. In December 1952, it published "Cancer by the Carton." This series linked smoking to lung cancer. The magazine also engaged in education through the Reader's Digest National Word Power Challenge. This vocabulary competition was held in U.S. schools from 2003 to 2007. The company also uses direct marketing to sell products. In the mid-20th century, they even sold phonograph record albums by mail. Today, the company has shifted toward electronic direct marketing to adapt to the digital age.

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File:First issue of the Reader's Digest, February 1922.png
First issue of the Reader's Digest,...
File:Reader's Digest building in Pleasantville.jpg
Reader's Digest building in Pleasantville.jpg
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