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Print on demand

technology Maturity 9-11 Next article →

Print on demand, often called POD, is a modern printing technology and business process. In this system, copies of books or other materials are not produced until a company receives a specific order. This allows for the creation of single copies or very small quantities. Traditional printing methods usually require large runs to be cost-effective. POD changes this by linking production directly to consumer demand. This method is used by many different types of publishers to manage their collections.

On demand book printer 1
On demand book printer 1

The mechanism of POD relies heavily on digital printing technology. In the past, printing single copies was not economical using traditional methods. Tools like letterpress and offset printing were designed for high volumes. Digital printing allows computers to store text in various digital forms. These forms include paper tape, punched cards, or magnetic mass storage. Once an order arrives, the digital files are sent to a printer.

On demand book printer 1
On demand book printer 1

Modern POD machines follow a specific sequence to create a finished book. Large printers work to print the individual pages of the document. At the same time, another printer produces the book cover. These separate parts are then fed into the rest of the machine. The machine performs tasks like collating and binding to join them together. Depending on the total number of pages, this entire process might take between 5 and 20 minutes.

On demand book printer 1
On demand book printer 1

Before digital technology, small-scale printing had many limitations. In the early 20th century, people used stencils and mimeograph machines. These could reproduce limited amounts of text quite economically. However, the typographic quality was much lower than conventional book printing. By the mid-20th century, electrostatic copiers became available. These machines could create paper master plates for offset duplicators. In the 1960s, the introduction of plain-paper copiers allowed for high-quality monochrome copies.

On demand book printer 1
On demand book printer 1

People have imagined on-demand publishing for decades. In 1966, an editor named Frederik Pohl wrote an editorial for Galaxy Science Fiction. He discussed a proposal for high-speed facsimile machines. He believed these machines could produce a book to order anywhere in the world. Pohl suggested this would eventually be the shape of the publishing business. While technology advanced to allow digital storage, the hardware for high-quality color graphics was not yet available for small, cheap jobs.

On demand book printer 1
On demand book printer 1

Today, POD serves several distinct types of users. Many academic publishers and university presses use POD to maintain large backlists. A backlist is a list of older publications that are still available. Larger publishers use POD for special tasks, such as test marketing. They also use it to reprint older titles that are out of print. Self-publishing authors are another major group using these services. They pay a fee to have books printed, shipped, and listed in online stores.

On demand book printer 1
On demand book printer 1

For self-publishing authors, POD offers several specific advantages. It requires a much lower initial investment than offset printing. Authors gain editorial independence and a faster speed to market. They can also revise their content more easily. Because they manage the process, they often receive a greater financial return per copy. Some companies offer extra services like formatting, proofreading, or editing. However, these companies typically do not invest in marketing for the author.

On demand book printer 1
On demand book printer 1

POD also connects to modern digital platforms and legal discussions. Website builders like Wix allow creators to sell printed products through third-party providers. Smaller platforms like Printful, Spreadshop, and Contrado also support these services. The technology even sparked legal debates about author rights. In 1999, Andrew Malcolm argued that POD might trigger rights-reversion clauses in old contracts. He believed copyrights might return to authors if books were printed on demand. However, Michael Holdsworth argued in 2000 that POD keeps books permanently in print. This argument suggests that POD might actually prevent those rights from reverting.

On demand book printer 1
On demand book printer 1
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