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Music video

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A music video is a visual work that integrates a song or an album with imagery. These images are produced for either promotional or musical artistic purposes. In the modern era, music videos function primarily as marketing devices. They are designed to promote the sale of music recordings to a wide audience. You can find these videos on music television or streaming sites like YouTube. Occasionally, they are even shown in movie theaters. Various terms describe this format, including "video clip," "promotional film," or simply "video."

Technically, music videos use a diverse range of production styles and contemporary techniques. Some creators use animation, while others rely on live-action footage. Documentary styles and non-narrative approaches, such as abstract film, are also common. The way a video interprets a song can vary significantly. Some videos use scenes that directly illustrate the song's lyrics. Others take a thematic approach to match the mood. Some videos have no specific concept and simply film a live concert performance.

Mjthriller
Mjthriller

The history of combining music and moving images began long before modern television. In 1894, Edward B. Marks and Joe Stern used an electrician named George Thomas to promote a song. Thomas used a magic lantern to project still images during live musical performances. This method was known as the "illustrated song." By the 1930s, "talkies" and musical shorts became more common. Max Fleischer created "Screen Songs," which used a "bouncing ball" to help audiences sing along. This technique is very similar to how modern karaoke machines work. Other early examples include John Logie Baird's Phonovision discs and Walt Disney's musical animated films.

Gentlemen Prefer Blondes Movie Trailer Screenshot (36)
Gentlemen Prefer Blondes Movie Trailer Screenshot (36)

Between 1939 and 1947, a specific type of musical film called "Soundies" was released. These were produced for the Panoram film jukebox and often included dance sequences. Music historian Donald Clarke refers to these films as the "ancestors" of the modern music video. In 1959, J. P. "The Big Bopper" Richardson is credited by the Internet Accuracy Project with coining the phrase "music video." Another singer, Tony Bennett, claimed to have created an early version in 1953. He filmed himself walking in London's Hyde Park to the song "Stranger in Paradise." This clip was later sent to television stations in the UK and the US.

TrailerUSHelp
TrailerUSHelp

The 1960s saw the rise of popular music television, which changed the industry. In the late 1950s, the Scopitone served as a visual jukebox in France. This led to many artists producing short films to accompany their music. In 1964, the British series "Top of the Pops" began broadcasting. The show created a high demand for frequent artist appearances. Because many artists were busy touring, they began providing pre-recorded "promotional videos" as substitutes for live performances. By the 1970s, "Top of the Pops" reached an average weekly viewership of 12,500,000 people. This helped establish the promotional clip as a crucial tool for launching new records.

Queen @ United Center, Chicago 6-19-2014 (14486803126)
Queen @ United Center, Chicago 6-19-2014 (14486803126)

The Beatles were also pioneers in using filmed inserts to promote their music. In 1964, their film "A Hard Day's Night" used musical sequences that became models for future videos. Their 1965 film "Help!" used rhythmic cross-cutting and varied camera angles. By 1967, their color clips for "Strawberry Fields Forever" used avant-garde techniques. These included reversed film, slow motion, and dramatic lighting. Many modern music videos also draw inspiration from classic Hollywood musicals. For example, Madonna's 1985 video for "Material Girl" modeled its staging on the 1953 film "Gentlemen Prefer Blondes." Michael Jackson's "Thriller" from 1983 remains a landmark in the medium.

Music videos connect various artistic fields, including film, dance, and graphic design. They bridge the gap between recorded sound and visual storytelling. Through the use of animation, live performance, and experimental editing, they continue to evolve. They remain a primary way that artists communicate their vision to the world.

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Gentlemen Prefer Blondes Movie Trailer...
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TrailerUSHelp.jpg
File:Queen @ United Center, Chicago 6-19-2014 (14486803126).jpg
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Mjthriller.jpg
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