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Lew Wasserman

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Lew Wasserman was a dominant figure in the American entertainment industry for nearly eight decades. Often called a legendary movie mogul, he was a powerful Hollywood titan during the forty years following World War II.

Lew Wasserman standing in Cross Hall during Reception and Presentation of Congressional Medal to Lady Bird Johnson C46731-14 (cropped)
Lew Wasserman standing in Cross Hall during Reception and Presentation of Congressional Medal to Lady Bird Johnson C46731-14 (cropped)

He rose from a humble beginning as a cinema usher to become the president of MCA Inc. His leadership helped transform almost every aspect of the show business industry. Wasserman's influence extended far beyond just managing actors; he helped shape how entire studios functioned. He eventually led the takeover of Universal Pictures, cementing his place in history.

Wasserman changed the mechanics of how movies were produced and financed. He expanded upon a business practice known as film packaging. In this process, an agent would assemble a group of clients to pitch to a studio. This package typically included a writer, a director, and a lead actor or actress.

Lew R Wasserman statue Universal Florida
Lew R Wasserman statue Universal Florida

Because the agency did the assembling, the studio only needed to provide the financing. This shift meant that agencies began performing roles that were previously handled only by studios. This new system gave talent agencies much more power in the Hollywood ecosystem.

He also revolutionized how actors earned money through clever financial structures. Wasserman utilized a method where an actor would form a corporation to manage their work. This corporation would then own a portion of the motion picture in which the actor appeared. This allowed the actor to pay much lower taxes than they would on personal income.

Lew Wasserman standing in Cross Hall during Reception and Presentation of Congressional Medal to Lady Bird Johnson C46731-14 (cropped)
Lew Wasserman standing in Cross Hall during Reception and Presentation of Congressional Medal to Lady Bird Johnson C46731-14 (cropped)

He first used this tactic with actor James Stewart for the 1950 western, Winchester '73. This deal allowed Stewart to receive "points in the film," which meant a share of the profits. This practice quickly became a standard way for major stars to increase their wealth.

Wasserman's career was marked by massive corporate growth and strategic acquisitions. In the mid-1940s, MCA purchased the agency of Leland Hayward, which gave the company significant bargaining leverage. This allowed MCA to represent major stars like Bette Davis and Ronald Reagan. By 1962, Wasserman had purchased Universal Studios and Decca Records. He merged these entities with MCA and managed the combined company for nearly 30 years. In 1990, he sold the company to the Japanese conglomerate Matsushita Electric. This sale resulted in Wasserman pocketing an estimated $350 million.

Beyond the studio lot, Wasserman was a major figure in American politics. He was a lifelong friend and mentor to Ronald Reagan. Wasserman was also a highly influential fundraiser for the Democratic Party. The Newsmeat Power Rankings identified him and Jack Valenti as two of the most powerful Americans regarding campaign contributions. Valenti and Wasserman worked together to control much of how Hollywood operated and conducted business. Their partnership helped orchestrate the industry's direction for several decades.

Many high honors were awarded to Wasserman throughout his long life. In 1995, President Bill Clinton presented him with the Presidential Medal of Freedom. He was also inducted into the Television Hall of Fame in 1996. Even after his passing, his legacy remained visible in the industry. On October 5, 2007, he was posthumously honored with the 2,349th star on the Hollywood Walk of Fame.

Lew R Wasserman statue Universal Florida
Lew R Wasserman statue Universal Florida

A statue of him also stands in the New York section of Universal Studios Florida as a tribute. This statue is often decorated for special events like Halloween Horror Nights.

Wasserman's personal life was rooted in his Jewish heritage and family connections. He was born in Cleveland, Ohio, to Russian emigrants Isaac Wasserman and Minnie Chernick. He was married to Edith "Edie" Beckerman, and they had a daughter named Lynne Kay Wasserman. The family's connection to the industry continues through his grandson, Casey Wasserman. Casey founded the Wasserman Media Group in 1998, continuing the family's professional legacy. Wasserman passed away in 2002 due to complications from a stroke in Beverly Hills.

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File:Lew R Wasserman statue Universal Florida.jpg
Lew R Wasserman statue Universal Florida.jpg
File:Lew Wasserman standing in Cross Hall during Reception and Presentation of Congressional Medal to Lady Bird Johnson C46731-14 (cropped).jpg
Lew Wasserman standing in Cross Hall...
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