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Hollywood Sign

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The Hollywood Sign is an iconic American landmark overlooking Hollywood in Los Angeles.

View towards Hollywood Sign and Hollywood Hills, Los Angeles
View towards Hollywood Sign and Hollywood Hills, Los Angeles

It sits on Mount Lee within the Santa Monica Mountains, just above Beachwood Canyon. While many see it as a symbol of the film industry, it began as a simple commercial tool. The sign is a massive structure of white uppercase letters. It spans 450 feet in length. Today, it serves as a vital cultural icon that appears frequently in films and television.

Hollywood Sign
Hollywood Sign

The sign's original construction was a massive logistical challenge. In 1923, developers Woodruff and Shoults created the sign to advertise a new housing development. They named this area "Hollywoodland." To build the sign, they hired the Crescent Sign Company. The owner, Thomas Fisk Goff, designed the letters using wood and sheet metal. Because the terrain was so steep, workers had to use mules to haul support poles to the site. The entire project cost approximately $21,000. To attract attention, the sign featured 4,000 light bulbs. These bulbs could flash in segments or as a whole.

Hollywoodland Sign (cropped)
Hollywoodland Sign (cropped)

Over the decades, the sign underwent several major transformations. It was originally intended to last only eighteen months. However, the growing popularity of the American film industry during the Golden Age of Hollywood made the sign famous. In 1949, the sign was modified to reflect the district rather than the housing development. The last four letters, "LAND," were removed. This changed the message from "HOLLYWOODLAND" to simply "HOLLYWOOD."

Hollywood Sign satellite view
Hollywood Sign satellite view

The sign also faced significant physical deterioration. The original wooden structure was not built to last forever. By 1944, the letter "H" was destroyed by either wind or vandals. In the 1970s, the sign reached a state of extreme dilapidation. A severe windstorm in February 1978 caused the letters to break further. One "O" looked like a lowercase "u," and another "O" fell down completely. This left the sign reading "HuLLYWOD."

Hullywod-Sign
Hullywod-Sign

To save the landmark, a major restoration project occurred in 1978. The wooden letters were replaced with a durable all-steel structure. These new letters are supported by steel columns and concrete footings. The project was funded by nine major donors. Each donor gave exactly $27,778 to sponsor a specific letter. These donors included famous figures like singer Andy Williams and actor Gene Autry. The new sign was unveiled on November 11, 1978, during a live CBS television special.

Hollywood sign hill view
Hollywood sign hill view

Today, the Hollywood Sign is managed by the Hollywood Sign Trust. This is a 501(c)(3) nonprofit organization composed of nine volunteers. These volunteers are appointed by the Hollywood Chamber of Commerce and the City of Los Angeles. The Trust is responsible for painting the sign and maintaining its structure. They also manage a security system installed by the Los Angeles Police Department. This system uses motion detection and closed-circuit cameras to protect the sign from unauthorized access.

BehindHollywoodSign-7842p
BehindHollywoodSign-7842p

Managing the sign also involves complex legal and social issues. The Hollywood Chamber of Commerce holds trademark rights for a stylized "HOLLYWOOD" wordmark used on merchandise. However, they do not own the physical sign, which belongs to the City of Los Angeles. There is also significant debate regarding public access. Many tourists visit the area, causing traffic and congestion in residential neighborhoods like Beachwood Canyon. To manage this, city officials have petitioned mapping services like Google Maps to redirect visitors to designated viewing areas. These areas include the Griffith Observatory and the Hollywood and Highland Center.

Hollywood Sign (6215563649)
Hollywood Sign (6215563649)
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🖼️ Images & Media (10)
File:Hollywoodland Sign (cropped).jpg
Hollywoodland Sign (cropped).jpg
File:Hullywod-Sign.jpg
Hullywod-Sign.jpg
File:Hollywood sign hill view.jpg
Hollywood sign hill view.jpg
File:Hollywood Sign satellite view.png
Hollywood Sign satellite view.png
File:Hollywood Sign (6215563649).jpg
Hollywood Sign (6215563649).jpg
File:BehindHollywoodSign-7842p.jpg
BehindHollywoodSign-7842p.jpg
File:Hollywood sign from farmers market.jpg
Hollywood sign from farmers market.jpg
File:View towards Hollywood Sign and Hollywood Hills, Los Angeles.jpg
View towards Hollywood Sign and Hollywood...
File:Hollywood Sign February 2010.jpg
Hollywood Sign February 2010.jpg
File:Hollywood Sign.png
Hollywood Sign.png
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