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Hedda Hopper

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Hedda Hopper was a highly influential American actress and gossip columnist.

Hedda-Hopper-1929
Hedda-Hopper-1929

Born Elda Furry in 1885 in Hollidaysburg, Pennsylvania, she eventually became a household name. At the peak of her career in the 1940s, her columns reached more than 35 million readers. She used her platform to shape public opinion about Hollywood stars. Her work appeared in various magazines and on the radio. Hopper's life was marked by both great wealth and intense professional rivalries.

Hopper's professional journey began on the Broadway stage as a chorus member. She initially struggled to find success in musical theater. However, she eventually joined the theater company of DeWolf Hopper. She later married him in 1913, becoming his fifth wife. To avoid confusion with his former wives, she consulted a numerologist. The expert suggested the name "Hedda," which she adopted professionally.

Hedda Hopper in the early 1920s - LCCN2014715583 (cropped)
Hedda Hopper in the early 1920s - LCCN2014715583 (cropped)

Her acting career transitioned from the stage to the silver screen. She began appearing in silent movies in 1915. In the 1918 film *Virtuous Wives*, she established her specialty of playing society women. She famously spent her entire $5,000 salary on a wardrobe from the boutique Lucile. By 1920, she earned $1,000 per week as a freelance actress. She eventually moved to Hollywood in 1923 to work for Louis B. Mayer Pictures. Over a 23-year career, she appeared in more than 120 motion pictures.

As her acting roles declined in the mid-1930s, Hopper pivoted to journalism. In 1937, she began writing for the *Los Angeles Times*. Her column, "Hedda Hopper's Hollywood," debuted on February 14, 1938. Because she could not type or spell well, she dictated stories via telephone. She relied on the extensive network of contacts she built while acting. One major scoop involved the divorce of James Roosevelt, son of President Franklin Roosevelt.

Hedda Hopper and Carole Lombard in The Racketeer
Hedda Hopper and Carole Lombard in The Racketeer

Hopper wielded significant power through her writing and political stances. She was a fervent Republican and spoke at a massive 1944 political rally. This event in the Los Angeles Coliseum drew 93,000 attendees. She also supported the House Un-American Activities Committee (HUAC). Hopper named individuals suspected of being Communists, which contributed to the Hollywood blacklist. Her influence even extended to the Academy Awards. She was credited with helping Joan Crawford win an Oscar. She also advocated for African American actor James Baskett to receive an honorary award.

Her lifestyle was as famous as her writing. She earned an annual income of $250,000 and lived in a Beverly Hills mansion. Hopper was well known for wearing extravagant, expensive hats. These hats were so central to her image that the Internal Revenue Service allowed a $5,000 annual tax deduction for them. However, her fashion became a target for international propaganda. During World War II, the Nazis used photos of her hats to symbolize "American decadence."

Lizabeth Scott, Hedda Hopper, and Mark Stevens, 1946
Lizabeth Scott, Hedda Hopper, and Mark Stevens, 1946

Hopper's career was defined by a fierce rivalry with Louella Parsons. The two women were competing gossip columnists with massive reach. Together, their combined readership was 75 million people in a nation of 160 million. While they once had a mutually beneficial arrangement, they became bitter enemies. They frequently competed to "scoop" each other on major celebrity news. Some industry insiders compared their power to "Frankenstein monsters escaped from the labs."

This rivalry often led to personal conflict and legal battles. For example, Hopper faced a libel lawsuit after spreading rumors about actors Michael Wilding and Stewart Granger. Other celebrities expressed their dislike for her through symbolic gestures. Actress Joan Bennett once sent Hopper a skunk as a Valentine's Day gift. Hopper's influence and controversial methods left a lasting impact on the history of celebrity journalism. She continued writing her column until her death in 1966.

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File:Hedda Hopper and Carole Lombard in The Racketeer.jpg
Hedda Hopper and Carole Lombard in The...
File:Hedda Hopper in the early 1920s - LCCN2014715583 (cropped).jpg
Hedda Hopper in the early 1920s -...
File:Lizabeth Scott, Hedda Hopper, and Mark Stevens, 1946.jpg
Lizabeth Scott, Hedda Hopper, and Mark...
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