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Alternative rock

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Alternative rock is a broad category of rock music. It is often called "alt-rock" or simply "alternative." This genre serves as an umbrella term for underground music. It emerged from the independent music scene of the 1970s. The term distinguishes this music from mainstream or commercial pop. It represents a choice for listeners who want something different.

Pavement, the band, in Tokyo
Pavement, the band, in Tokyo

There is no single musical style for alternative rock. It is often described as guitar-focused music. Guitars may blast out power chords or play chiming riffs. They can also buzz with a "fuzztone" or squeal with feedback. The lyrics often address serious social concerns. Singers may sing about depression, drug use, or environmentalism. These themes reflected social and economic strains in the 1980s and 1990s.

SonicYouth
SonicYouth

Many different subgenres exist within the alternative umbrella. In the United States, grunge became a massive movement in the 1990s. In the United Kingdom and Ireland, Britpop and shoegaze were very popular. Other styles include noise pop, indie rock, and emo. Emo achieved huge success in the 2000s. Multi-platinum acts like Fall Out Boy and Paramore brought this sound to many fans.

Jimmy Eat World Reading
Jimmy Eat World Reading

The roots of this music go back to the 1960s. Some historians point to "proto-punk" as a precursor. The band The Velvet Underground influenced many artists who followed. Eccentric figures like Syd Barrett also had an influence. In the 1970s, the punk rock movement helped shape the DIY ethos. This "do it yourself" attitude meant musicians made their own records. They often played in small clubs and used independent labels.

Nirvana around 1992
Nirvana around 1992

During the 1980s, the music was mostly an underground phenomenon. Many people called it "college rock" in the United States. This was because college radio stations played the music frequently. In the United Kingdom, dozens of small DIY labels emerged. The first national Indie Chart was published in January 1980. This helped small, independent labels reach more people. By 1985, "indie" began to describe a specific genre.

Robertsmith
Robertsmith

The 1990s brought a massive shift toward the mainstream. In September 1988, Billboard added "alternative" to its charting system. This reflected the rise of the format on American radio stations. Stations like KROQ-FM in Los Angeles played underground artists. The breakthrough of Nirvana helped alternative rock enter the musical mainstream. Large festivals like Lollapalooza also helped. The first Lollapalooza in July 1991 featured a very diverse lineup.

Dolores O'Riordan, The Cranberries, Bospop, 2016
Dolores O'Riordan, The Cranberries, Bospop, 2016

Defining the genre can be difficult because it has two meanings. One meaning is music that challenges the mainstream status quo. It can be fiercely anti-commercial. The other meaning is a business term used by record companies. They use the word "alternative" to market music to new audiences. This has made the genre paradoxically commercial and marketable. In the early 2000s, a garage rock revival also occurred. Bands like The White Stripes and The Strokes inspired new musicians.

Muse (4309212538)
Muse (4309212538)
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🖼️ Images & Media (14)
File:Padova REM concert July 22 2003 blue.jpg
Padova REM concert July 22 2003 blue.jpg
File:SonicYouth.JPG
SonicYouth.JPG
File:Robertsmith.jpg
Robertsmith.jpg
File:Nirvana_around_1992.jpg
Nirvana_around_1992.jpg
File:Dolores O'Riordan, The Cranberries, Bospop, 2016.jpeg
Dolores O'Riordan, The Cranberries,...
File:Billy Corgan with The Smashing Pumpkins 2008-02-18.jpg
Billy Corgan with The Smashing Pumpkins...
File:Oasis Noel and Liam WF.jpg
Oasis Noel and Liam WF.jpg
File:Pavement, the band, in Tokyo.jpg
Pavement, the band, in Tokyo.jpg
File:Reel Big Fish live in Santa Cruz.jpg
Reel Big Fish live in Santa Cruz.jpg
File:FoosLollBerlin190917-74 (cropped).jpg
FoosLollBerlin190917-74 (cropped).jpg
File:Creed (band) in 2002.jpg
Creed (band) in 2002.jpg
File:Jimmy Eat World Reading.jpg
Jimmy Eat World Reading.jpg

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