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Adriana Lima

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Adriana Lima is a highly successful Brazilian fashion model.

Adriana Lima by David Shankbone Cropped
Adriana Lima by David Shankbone Cropped

She is recognized as an "Industry Icon" by the website models.com. Lima is famous for her long career in the fashion world. She has worked as a runway model and a spokesperson for many brands. Her work includes walking in fashion shows and appearing in magazine editorials. She has also been the face of many global advertising campaigns. This career has made her one of the most recognizable people in fashion.

Modeling involves several specific professional tasks. A runway model walks a catwalk to showcase designer clothing. A print model poses for photographs in magazines or advertisements. Lima has performed both of these roles for many years. She has also served as a brand ambassador. An ambassador represents a company's values to the public. For example, she was the ambassador for the Spanish brand Desigual. She helped represent their "la vida es Chula" motto, which means "life is cool."

Adriana Lima 2019 by Glenn Francis
Adriana Lima 2019 by Glenn Francis

Lima's career includes many different types of professional work. She has been a spokesperson for cosmetics brands like Maybelline. She has also modeled for luxury items like Swiss watches from IWC. Her work extends to high fashion designers such as Versace and Prada. She has appeared on many famous magazine covers. These include the Italian Vogue and Vogue Brasil. She even appeared on the Pirelli Calendar. In 2013, she made history as the first pregnant woman to be featured in that calendar.

Her journey into modeling began with a specific series of events. Lima did not originally plan to be a model. She actually wanted to become a pediatrician, which is a doctor for children. Her entry into modeling happened because of a school friend. The friend wanted to enter a contest but did not want to go alone. Lima entered the contest with her friend at age 15. She won first place in Ford's "Supermodel of Brazil" search. Later, she finished second in the 1996 Ford Models Supermodel of the World contest. She then moved to New York City to sign with Elite Model Management.

Lima's professional success is reflected in her high earnings.

Adriana-Lima FantaysBra-Chgo 2010-12-10 photoby-Bielawski
Adriana-Lima FantaysBra-Chgo 2010-12-10 photoby-Bielawski

She has consistently been one of the highest-paid models in the world. In 2012, she earned an estimated $7.3 million. In 2014, she was the second highest-paid model with $8 million in earnings. Her earnings continued to grow in the following years. In 2015, she earned $9 million. By 2016, her annual earnings reached $10.5 million. These figures show her significant impact on the fashion industry.

Her work has had a measurable effect on the businesses she represents.

Victoria's Secret models visit Guantanamo, December 2007
Victoria's Secret models visit Guantanamo, December 2007

For instance, she worked as a spokesperson for the Turkish company Mavi Jeans. In the first quarter of 2012, her campaign increased the company's sales by 50 percent. The campaign also led to a 20 percent increase in both online and store traffic. One of her television commercials was watched by 28 million people. This success caused the company to make her the global face of the brand. This demonstrates how a single model can influence global commerce.

One of the most significant parts of her career was with Victoria's Secret.

Adriana Lima 2019 by Glenn Francis
Adriana Lima 2019 by Glenn Francis

She was a Victoria's Secret Angel from 2000 to 2018. This role made her the longest-running Angel in the company's history. She made her debut at their fashion show in 1999. Lima often had special roles in these shows. She opened the show in 2003, 2007, 2008, and 2010. She also closed the show in 2001, 2002, and 2018. In 2012, she opened the show less than two months after giving birth to her second child. Her long association with the brand is a major part of her professional legacy.

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File:Adriana Lima by David Shankbone Cropped.JPG
Adriana Lima by David Shankbone Cropped.JPG
File:Victoria's Secret models visit Guantanamo, December 2007.jpg
Victoria's Secret models visit...
File:Adriana Lima 2019 by Glenn Francis.jpg
Adriana Lima 2019 by Glenn Francis.jpg
File:Adriana-Lima FantaysBra-Chgo 2010-12-10 photoby-Bielawski.jpg
Adriana-Lima FantaysBra-Chgo 2010-12-10...
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