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Traditional pop

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Traditional pop is a specific genre of Western popular music. It is often called pre-rock and roll pop. This music generally existed before the mid-1950s. Many of its most enduring songs are known as pop standards. These are songs that became widely known within mainstream culture. Because so many artists recorded them, they are considered very important. These works are often grouped into a collection called the "Great American Songbook."

Frank Sinatra (1944 CBS Radio publicity photo)
Frank Sinatra (1944 CBS Radio publicity photo)

The music evolved through specific technical changes during its peak. In the mid-1940s and mid-1950s, the style reached its height of popularity. Musicians introduced two notable innovations to the sound. First, they added orchestral arrangements and large string sections. This created a lush, rich feeling in the music. Second, there was a much greater emphasis on the vocal performance. This shift moved the focus toward the singer's individual skill. This style is often described as post-big band pop music.

Different groups of creators helped build this musical foundation. The genre includes song output from several distinct sources. These include Broadway show tunes and Hollywood musical numbers. It also includes songs from Tin Pan Alley. Many famous composers contributed to this era. Names like Irving Berlin, George Gershwin, and Cole Porter are central to this history. Other important writers include Richard Rodgers, Lorenz Hart, and Oscar Hammerstein. These individuals created the melodies that became the standards.

During the swing era, many vocalists rose to massive stardom. Frank Sinatra and Bing Crosby were among the most prominent. Other major stars included Dinah Shore, Jo Stafford, and Perry Como. Peggy Lee and Patti Page also held great popularity. The era also featured artists like Nat King Cole, who began as a jazz pianist. Other notable vocalists included Ella Fitzgerald, Doris Day, and Dean Martin. These performers helped define the sound of the mid-20th century.

Musical tastes shifted significantly in the late 1950s. The rise of rock and roll changed what people listened to. This created a schism, or a split, in music radio. Rock music began to dominate the contemporary top 40 stations. Meanwhile, traditional pop became the basis for "middle of the road" or MOR radio. In the 1960s, some singers moved into vocal jazz. Others participated in a rebirth of swing music. This revival was sometimes called easy listening. It featured "sweet" bands that emphasized the vocalist.

Traditional pop even influenced other musical genres for a time. In the late 1950s, Nashville country music borrowed heavily from these sounds. Music Row used these styles to limit rock and roll's influence. This trend continued until 1964. Two major events helped end this influence in Nashville. First, the British Invasion changed musical tastes. Second, the deaths of stars Patsy Cline and Jim Reeves in airplane crashes occurred. These factors pushed the genre aside in the country music scene.

Despite these changes, the music has seen successful modern revivals. In 1983, rock vocalist Linda Ronstadt decided to change her musical direction. She collaborated with the legendary arranger Nelson Riddle. Her album of standards, titled "What's New," reached number 3 on the Billboard pop chart. It also won a Grammy Award. She followed this with two more successful albums, "Lush Life" and "For Sentimental Reasons." Her work exposed a new generation to the pre-swing era. Other artists like Rod Stewart and Willie Nelson have also found success with these standards.

Today, the legacy of traditional pop remains in specific radio formats. The hits from the 1950s and 1960s are often played on oldies stations. Traditional pop hits are usually found on adult standards stations. Because of aging demographics, both of these formats are currently fading. They are being replaced by classic hits and gold-based adult contemporary stations. Even so, the Great American Songbook continues to connect different eras of music through its lasting melodies.

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File:Frank Sinatra (1944 CBS Radio publicity photo).jpg
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