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Richard Warren Sears

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Richard Warren Sears was a prominent American businessman who changed how people bought goods.

Richardsears-young
Richardsears-young

He is best known as a co-founder of the department store Sears, Roebuck and Company. This company became a massive part of American retail history. Sears was born in Stewartville, Minnesota, on December 7, 1863. His father, James Warren Sears, worked as a blacksmith and a wagon-maker. His mother was Eliza Burton. By June 1870, the family lived in Spring Valley, Minnesota. During his childhood, Richard befriended Almanzo Wilder. Almanzo later became the husband of the famous author Laura Ingalls Wilder.

Sears began his career working with the railroad system. In 1880, he worked as a telegraph operator in North Branch, Minnesota. He later became a station agent in North Redwood Falls, Minnesota. His path to business success began with an unexpected shipment of gold watches in 1886. A Chicago manufacturer sent a shipment to a local jeweler named Edward Stegerson. However, Stegerson refused the shipment because he had not ordered it. This was a common scam used by wholesalers at the time. They would ship unwanted goods and then offer them at a lower price to avoid shipping costs. Stegerson was savvy and refused to fall for the trick.

Sears saw a different opportunity in this situation. He made an agreement with the wholesaler to keep any profit he earned above $12 per watch. He then offered these watches to other station agents along the railroad line for $14 each. These watches were seen as symbols of urban sophistication. Additionally, the growth of railways and the new application of time zones created a high demand. Farmers and railroad workers needed to keep accurate time to stay on schedule. This demand helped Sears sell the watches quickly. Within six months, he had earned $5,000 from this single venture.

RW Sears Watch Advertisement 1888
RW Sears Watch Advertisement 1888

This success led Sears to move to Minneapolis. He founded the R. W. Sears Watch Company to sell timepieces. He was very talented at writing promotional copy for his advertisements. He used a personal approach by speaking directly to people in rural and small-town communities. He encouraged them to use mail-order to buy products. In 1887, he moved his company to Chicago to be near major transportation. He also moved his home to Oak Park, Illinois. During this time, he hired Alvah Curtis Roebuck as a watch repairman. Roebuck became his first employee and later his business partner.

In 1891, when Sears was 28 years old, the two men formed Sears, Roebuck and Company. The business grew rapidly, but it faced financial challenges in 1895. The company was short on cash, and Roebuck had left the business. To help, Sears sold half of the company for $75,000.00. The buyers were Aaron Nusbaum and his brother-in-law, Julius Rosenwald. On September 7, 1895, the company was incorporated in Illinois as Sears Roebuck & Co. of Illinois. Rosenwald eventually became the President of the company after Sears retired.

The company became famous for its massive mail-order catalogs. The very first catalog was published in 1893 and featured only watches. By 1897, the company had expanded its offerings significantly. Customers could order men's and ladies' clothing, plows, silverware, bicycles, and athletic equipment. The catalog grew to 500 pages and was sent to approximately 300,000 homes. Sears was uniquely successful because he understood his customers. Having been raised on a farm, he knew what rural families needed. His experience with railroads also helped him master shipping goods to remote areas. In 1908, the company even began selling mail-order homes.

Richard Sears retired in 1908 at the age of 44. He moved from Oak Park to Lake Bluff, Illinois. Unfortunately, his health began to fail due to alcoholism. He passed away in Waukesha, Wisconsin, in 1914 from Bright's disease. Despite these personal struggles, his business legacy remains significant. He was inducted into the Junior Achievement U.S. Business Hall of Fame in 1892. Today, his birthplace in Stewartville is listed on the National Register of Historic Places.

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