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Richard Thaler

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Richard Thaler is an expert on money.

Richard H. Thaler EM1B8783 (38891871821)
Richard H. Thaler EM1B8783 (38891871821)

He studies how people make choices.

He found that people act in funny ways. For example, we value things more if we own them.

Thaler's Nobel Prize Cornell Mug - The Endowment Effect
Thaler's Nobel Prize Cornell Mug - The Endowment Effect

We also put money into different mental groups.

He helps people make better decisions. He calls this a "nudge." A nudge is a small push to help us.

His work is very important. He won a huge prize in 2017. This prize is called the Nobel Prize. He is a great thinker.

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File:Richard H. Thaler EM1B8783 (38891871821).jpg
Richard H. Thaler EM1B8783 (38891871821).jpg
File:Thaler's Nobel Prize Cornell Mug - The Endowment Effect.jpg
Thaler's Nobel Prize Cornell Mug - The...
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