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Rational choice model

society Maturity 13-18 Next article →

People make many choices every day.

Daniel Kahneman (3283955327) (cropped)
Daniel Kahneman (3283955327) (cropped)

Some people study how we pick things. They look at what we want. They look at what we gain. They also look at what things cost us.

We often pick what we like best. We might pick one toy over another. We can even pick one over two others. This helps us make a plan.

We do not just pick things for money. We also pick things for our feelings. We might pick things to help our friends.

These choices help us understand how groups act. It is a way to see the world.

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File:Daniel Kahneman (3283955327) (cropped).jpg
Daniel Kahneman (3283955327) (cropped).jpg
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