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Online dating

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Online dating is a way for people to find romantic partners using the internet.

Smartphone dating app illustration
Smartphone dating app illustration

People use websites or mobile apps to search for others. These services are often called internet dating or mobile app dating. Users become members by creating a personal profile. They upload information like their age, gender, and location. Most people also add photos or videos to show what they look like. Once a profile is ready, members look at other profiles to decide who to contact. They can use digital messaging, online chat, or even telephone chat to talk. Some people stay online, while others use the apps to arrange a real date in person.

There are many different kinds of dating services available today. Some services have a very large and diverse group of members. Other sites are made for specific groups of people. These might focus on shared interests, religion, or a specific location. The way these companies make money also varies a lot. Some websites are completely free and use ads to pay for things. Other sites use a "freemium" model, which means they are free to join but charge for special features. Some companies only allow people to use the service if they pay a subscription fee.

Researchers have studied how people behave on these apps. In 2016, Gareth Tyson and his team studied Tinder users in New York City and London. They found that men and women often use different strategies. Men tended to "like" a very large number of profiles to increase their chances of a match. However, they only received a returning like about 0.6% of the time. Women were much more selective about whom they liked. Even so, women received matches about 10% of the time. Women were also more likely to send a message first, though they often took more time to do it than men.

Studies have also looked at how race and age affect dating. A 2009 study found that race was a major factor for many daters. In 2018, a study of 200,000 users in the United States showed that White men and Asian women were the most desired. A 2021 analysis suggested that online dating can sometimes make existing racial biases stronger. Age also plays a role in how people are viewed. A 2018 study found that for men, desirability often increases until age 50. For women, desirability often declines steeply after age 20. Some experts believe this is linked to ideas about youth and fertility.

Education and jobs are also very important to many users. In some studies, men's desirability increased as they became more educated. For women, the link between education and desirability was more mixed. In China, data from the site Zhenai.com shows different patterns. There, men often focus on how a woman looks. Women in China often care more about a man's income. For example, Chinese men often favor women who are nurses or teachers. Meanwhile, Chinese women often prefer men who work in finance or the IT industry. These facts show how much different people value different traits when meeting someone new.

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