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Lamar Hunt

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Lamar Hunt Sr. was a powerful American businessman and sports executive. He played a vital role in shaping professional sports in the United States. Hunt was a primary founder of the American Football League (AFL) and Major League Soccer (MLS). He also helped establish the North American Soccer League (NASL) and World Championship Tennis. His work helped create the professional structures for football, soccer, and tennis that fans recognize today. Because of his massive contributions, he earned inductions into three different halls of fame. These included the Pro Football Hall of Fame in 1972, the National Soccer Hall of Fame in 1982, and the International Tennis Hall of Fame in 1993.

Lamar Hunt 1974
Lamar Hunt 1974

Hunt's journey into sports ownership began with a rejection. In 1959, he used his family's significant oil wealth to apply for a National Football League (NFL) expansion franchise. The NFL executives turned him down because they feared oversaturating the market. Hunt also tried to buy the NFL's Chicago Cardinals to move them to Dallas, but he was rejected again. Instead of giving up, Hunt teamed up with other businessmen who had faced similar rejections. This group, which included Bud Adams of Houston, formed the American Football League in August 1959. The eight founding owners were famously known as the "Foolish Club."

As a founder of the AFL, Hunt owned the Dallas Texans. He hired Hank Stram as the team's first head coach, and the team began playing in 1960. However, the NFL responded by placing the Dallas Cowboys in the same city. This competition made it difficult for the Texans to attract enough fans in Dallas. Hunt decided to move the team to Kansas City in 1963. To secure the move, Kansas City Mayor H. Roe Bartle promised an attendance of 25,000 people per game. The team was rebranded as the Kansas City Chiefs. Attendance grew steadily, reaching 37,000 in 1966 and 51,000 by 1969.

The Chiefs became a major force in professional football. They won the AFL Championship in 1962 as the Dallas Texans and again in 1966 and 1970. In 1970, the Chiefs won Super Bowl IV, which was the final championship played before the AFL was absorbed into the NFL. Hunt also had a surprising impact on sports language. In 1966, he wrote a letter to NFL commissioner Pete Rozelle suggesting the name "Super Bowl" for the championship game. He had jokingly used the term, perhaps inspired by his children's Super Ball toys. While the leagues originally chose a more formal name, the media adopted Hunt's term. By 1969, the "Super Bowl" became the official name for the event.

Norma and Lamar Hunt 1964
Norma and Lamar Hunt 1964

Hunt was also a pioneer for professional soccer in America. His passion grew after attending a Shamrock Rovers game in Ireland in 1962 and watching several FIFA World Cup tournaments. He founded the Dallas Tornado in 1967, which later became part of the North American Soccer League (NASL). When the NFL tried to prevent owners from participating in multiple sports, Hunt helped lead an anti-trust legal victory for the NASL. Later, in 1996, he became a founding investor in Major League Soccer (MLS). He owned the Columbus Crew and the Kansas City Wizards. He also purchased the Dallas Burn, which is now known as FC Dallas. Hunt even helped finance the construction of soccer-specific stadiums to support the sport.

Beyond the playing field, Hunt was an ambitious developer. In Kansas City, he helped establish the Worlds of Fun and Oceans of Fun theme parks. He also developed SubTropolis, a massive manmade limestone cave in Clay County, Missouri. This underground business complex covers 55 million square feet. Hunt and his brothers also engaged in high-stakes silver speculation during the 1970s and early 1980s. They attempted to corner the silver market, which caused prices to rise from $11 an ounce in 1979 to $50 an ounce in 1980. However, the market collapsed on "Silver Thursday" in March 1980, leading to significant financial consequences for the family.

Lamar Hunt died on December 13, 2006, at the age of 74. He left behind a massive legacy that changed how professional sports operate. His influence is seen in the structure of the NFL and the growth of soccer and tennis in the United States. He was a man who turned rejections into new leagues and new opportunities. His wife, Norma, was a significant figure in his life and attended every Super Bowl from 1967 until her death in 2023. Hunt's life remains a central chapter in the history of American sports culture.

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