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Hoax

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A hoax is a widely publicized falsehood designed to deceive an audience. These fabrications use astonishing or false information to cause shock and interest. The intent behind a hoax can vary significantly between different creators. Some hoaxers act with malicious intent to harm others or institutions. Other hoaxers aim to be humorous or to pull a large-scale practical joke. Some seek to gain wealth or fame through their clever deceptions. Others hope to maintain the lie indefinitely until skeptical investigators uncover the truth. Unlike a magic trick, where the audience expects to be fooled, a hoax relies on the audience being unaware of the deception.

Disinformation vs Misinformation
Disinformation vs Misinformation

Hoaxes function through a specific process of creation and communication. They can be shared through many channels, such as word of mouth or printed paper. As communication technology advances, the speed at which hoaxes spread increases. In the past, a rumor might spread slowly through spoken stories. The invention of the printing press in the 15th century allowed for mass-produced pamphlets. Later, the 19th-century rotary printing press lowered costs even further. In the 20th century, supermarket tabloids provided a mass market for these stories. Today, fake news websites and social networking sites spread hoaxes instantly via the internet.

Dreadnought hoax larger photo (cropped)
Dreadnought hoax larger photo (cropped)

Psychologist Peter Hancock has identified six specific steps that characterize a successful hoax. First, the hoaxer must identify a specific constituency of people. These are groups who will care deeply about the hoax due to patriotism, greed, or piety. Second, the creator must identify a particular dream that appeals to that group. Third, they create an "under-specified" hoax that contains helpful ambiguities. Fourth, the creation must be discovered by the public. Fifth, the hoaxer needs a champion to actively support the false claim. Finally, the hoax must make people care, often through intense debate triggered by those ambiguities.

History provides many examples of how hoaxes have shaped public perception. In 1617, China published *The Book of Swindles* during the late Ming dynasty. This was one of the first collections of stories regarding fraud and deception. In 1661, the "drummer of Tedworth" became one of the earliest recorded Western hoaxes. In 1708, Jonathan Swift used the pseudonym Isaac Bickerstaff to publish a fake almanac. He used this to trick the astrologer John Partridge, damaging Partridge's professional reputation. Even scientific fields are not immune, as seen with the Piltdown Man discovery. This paleoanthropological hoax was widely believed by experts from 1913 until 1953.

Candle in the Dark by Thomas Ady
Candle in the Dark by Thomas Ady

Hoaxes can be categorized into several distinct types based on their goals. Academic hoaxes target scholarly institutions, such as the Sokal affair. Art-world hoaxes involve creating fake artists or exhibitions. For example, the 1929 "Bruno Hat" hoax involved a convincing exhibition of imaginary paintings. There are also political hoaxes used to ridicule opponents or influence elections. Some governments may even use "black propaganda" to spread false information during wartime. Financial hoaxes, like the Great Stock Exchange Fraud of 1814, aim for monetary gain. The line between a hoax and fraud is often thin, depending on the public's reaction.

Great-Moon-Hoax-1835-New-York-Sun-lithograph-298px
Great-Moon-Hoax-1835-New-York-Sun-lithograph-298px

Some hoaxes are created for modern marketing or social purposes. In 2009, a director staged a fake wedding accident to promote a romantic comedy. The video of the "accident" was viewed by over 30 million people on YouTube. Computer virus hoaxes are another common modern type. These often involve deceptive emails that warn of non-existent threats to trick users. Some hoaxers use "scare tactics" by making people believe the cost of not believing a lie is too high. Others use "culture jamming" to blur the lines between news and art. Performance artists like Joey Skaggs have used elaborate staged events to achieve this.

Understanding hoaxes is essential for navigating modern information systems. They relate to broader concepts like disinformation, which is used to mislead, and misinformation, which is shared without intent to deceive. Hoaxes can become "apocryphal claims" if they are repeated in good faith by believers. These claims can become entrenched in a culture even after the original hoaxers are gone. Whether they are used for profit, protest, or play, hoaxes demonstrate the power of information. They show how easily human belief can be shaped by a well-crafted story.

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File:Dreadnought hoax larger photo (cropped).png
Dreadnought hoax larger photo (cropped).png
File:Candle in the Dark by Thomas Ady.gif
Candle in the Dark by Thomas Ady.gif
File:Great-Moon-Hoax-1835-New-York-Sun-lithograph-298px.jpg
Great-Moon-Hoax-1835-New-York-Sun-lithogra...
File:Disinformation vs Misinformation.svg
Disinformation vs Misinformation.svg
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