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Crayola

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Crayola LLC is a prominent American manufacturer specializing in art supplies.

Crayola-Shelf-Products
Crayola-Shelf-Products

While the company is best known for its iconic brand of wax crayons, it produces a wide variety of creative tools. These include markers, colored pencils, paints, modeling clay, and even Silly Putty. The company is headquartered in Forks Township, Pennsylvania, within the Lehigh Valley region. Since 1984, Crayola has operated as a wholly owned subsidiary of Hallmark Cards. The brand maintains an enormous global presence. Crayola claims 99% name recognition among consumer households in the United States. Furthermore, the company markets and sells its products in more than 80 different countries.

The history of the company began with industrial chemistry rather than art.

It was founded by Edwin Binney and Harold Smith, who met while serving in the U.S. Marines. Initially, the Binney & Smith Company produced industrial pigments. They manufactured red iron oxide for barn paint and carbon black chemicals to make tires black and durable. In 1900, the company won a gold medal at the Paris Exposition for its "carbon gas blacks." That same year, they began producing slate school pencils. Edwin Binney later experimented with materials like cement, talc, and slate waste. This research led to the invention of the first dustless white chalk. This product earned the company another gold medal at the 1904 St. Louis World's Fair.

In 1902, Binney & Smith incorporated as a formal business entity.

Crayola-Red
Crayola-Red

That year, they introduced the Staonal marking crayon. On June 10, 1903, Edwin Binney and his wife, Alice Stead Binney, developed their famous line of wax crayons. Alice, a former schoolteacher, coined the name "Crayola." The name is a combination of the French word *craie*, meaning chalk, and the suffix *-ola*, meaning oily or oleaginous. The suffix was a popular commercial trend at the time, seen in words like *granola* and *Victrola*. Following their success in St. Louis, the company adopted a new packaging strategy. They placed their gold medal image prominently on product boxes. This design remained a recognizable feature of their packaging for over 50 years.

The variety of Crayola products has expanded significantly through strategic growth.

Crayola-Orange
Crayola-Orange

In 1926, the company purchased the Munsell Color Company. This acquisition provided 22 new colors, which were eventually integrated into the Crayola Gold Medal line. In 1939, they released the "No. 52 Drawing Crayon," which was their largest assortment at that time. The company reached another milestone in 1958 with the introduction of the 64-color pack. This set featured the first built-in crayon sharpener. Smithsonian curator David Shayt described this 64-color box as a "watershed" moment for the brand. In 1977, the company acquired the rights to Silly Putty, a bouncy silicon rubber compound. They also introduced markers in 1978 to celebrate their 75th anniversary.

Crayola offers a massive range of color counts and specialized sets.

Crayola-Yellow
Crayola-Yellow

Retail packages often come in multiples of eight, such as 8, 24, or 64 counts. However, they also produce bulk "Classpacks" containing 832 crayons for schools. Some specialized sets are even larger. For example, a 152-crayon set was released in a yellow carrying case in 2013. The company also manages a revolving library of colors. While they have produced 148 standard colors, they occasionally retire old ones to make room for new ones. In 2017, the color Dandelion was retired and replaced by a new hue called "Bluetiful." This specific color was discovered by scientists during electronic experiments at Oregon State University.

The brand has left a significant mark on American culture and history.

1998 Crayola Crayon USPS stamp
1998 Crayola Crayon USPS stamp

In 1998, the United States Postal Service issued a 32-cent commemorative postage stamp to honor the brand. Crayola crayons were also inducted into the National Toy Hall of Fame in 1998. The company has appeared on famous programs like *Sesame Street* and *Mister Rogers' Neighborhood*. In 1996, Fred Rogers even molded the official 100 billionth Crayola crayon. Even the food industry has engaged with the brand. At the 50th anniversary of the 64-color box, Chef Michael Symon created an eight-course menu where every dish matched a specific Crayola color.

Today, the company continues to innovate for different age groups and needs.

Crayola-Green
Crayola-Green

They launched "My First Crayola" in 2011, featuring triangular crayons and flat-tipped markers for small hands. In 2015, they introduced "Color Escapes" kits designed for adults to help relieve stress. They also released the "Colors of the World" line in 2020 to include nearly 40 different skin tones. For those who want to see the process in person, the Crayola Experience in Easton, Pennsylvania, offers a hands-on look. This discovery center showcases how crayons are manufactured and includes a "Crayola Hall of Fame" to display retired colors. Through these various products and experiences, the company connects art, science, and play.

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