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Choice

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A choice is the range of different things a person can pick.

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Choosing between options is a big part of life. Most people think having freedom to choose is a good thing. However, having too few choices can feel uncomfortable. Having too many options can also cause problems. This might lead to confusion or feeling less happy with what you picked. Some people even feel regret about the things they did not choose. Barry Schwartz wrote about this in his 2004 book, "The Paradox of Choice."

There are several ways to group different types of decisions. Brian Tracy listed four main kinds in 2007. Command decisions are ones that only you can make. Delegated decisions are ones you let someone else make for you. For example, you might delegate the choice of a bike shed color. Some decisions are "no-brainers" because the right answer is very obvious. Other decisions are avoided because the results could be very bad or even fatal. There are also collaborative decisions made by a group through agreement. This style of working together helped improve safety for pilots in air traffic control.

When we choose, we often judge the quality of what we see. This is called evaluability. Some things are easy to judge with numbers. For instance, an SAT score in the United States is easy to understand. A score above 1500 is very good, while below 800 is considered bad. Other things are harder to judge. Knowing how many hours someone spent on homework is a hard job for an employer. A 1999 study showed how this works with job candidates. When people looked at two candidates together, they gave similar pay to both. But when they looked at them separately, they paid the one with a high GPA much more.

Researchers study how the number of options changes how we act. This is called the size of the choice set. Some studies show that more options can make people want to buy more. A study by White and Hoffrage in 2009 looked at virtual shopping. They found that more choices sometimes had a strong allure. However, other research suggests that too much choice can be a burden. In one experiment, people asked for only six sodas instead of 24. They wanted fewer options to make the thinking part easier. This is sometimes called the "tyranny of choice."

Your personality also changes how you handle many options. Psychologists use a test to see if you are a maximizer or a satisfier. Maximizers always try to find the absolute best option. This can make them feel very worried after they decide. They might wonder if they missed something better. Satisfiers set high standards but are happy once they find a good choice. They do not worry as much about the options they rejected. A 2012 study found that maximizers often feel less satisfied with their final choice. They also like having the ability to change their minds, even if that leads to more regret later.

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