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Beate Uhse-Rotermund

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Beate Uhse-Rotermund was a German pilot, entrepreneur, and a pioneer in the sex shop industry. Born Beate Köstlin on October 25, 1919, she lived a life defined by breaking social boundaries. She began her journey as a stunt pilot in the 1930s. Later, she transformed into a major business leader. Her company, Beate Uhse AG, eventually became a large corporation listed on the Frankfurt Stock Exchange.

Koestlin beate buecker flugzeugbau rangsdorf 1937
Koestlin beate buecker flugzeugbau rangsdorf 1937

Uhse's fascination with flight began in her childhood in Wargenau, East Prussia. She was the daughter of a farmer and a doctor. Her mother was one of the first five female doctors in Germany. As a young girl, Uhse was inspired by the myth of Icarus. She even attempted to fly by gluing chicken feathers to wings. This early passion led her to the Rangsdorf pilot school in 1937. She earned her pilot's license on her 18th birthday. By 1938, she had passed her stunt pilot exam and competed internationally. She won first place in her category in a race in Belgium.

Koestlin beate buecker flugzeugbau rangsdorf 1937
Koestlin beate buecker flugzeugbau rangsdorf 1937

During World War II, Uhse's career transitioned from stunt flying to military aviation. Because stunt piloting was not possible during the war, she joined an aircraft ferrying unit for the Luftwaffe. This role involved moving planes from one location to another. As a ferry pilot, she operated several famous combat aircraft. These included the Junkers Ju 87 Stuka and the Messerschmitt Bf 109. She even flew the Messerschmitt Me 262, which was the world's first operational jet fighter. In 1944, she reached the rank of captain in Ferry Squadron 1. In 1945, she performed a daring escape from the besieged city of Berlin. She flew a Siebel Fh 104 plane to safety with her son and a nanny.

Koestlin beate buecker flugzeugbau rangsdorf 1937
Koestlin beate buecker flugzeugbau rangsdorf 1937

After the war, the aviation career of Beate Uhse ended because former Luftwaffe members were not permitted to fly. She turned to selling products door-to-door to make a living. During this time, she noticed many women faced difficulties with unplanned pregnancies. She remembered the lessons her mother taught her about sexual hygiene and contraception. Uhse researched the Knaus-Ogino rhythm method, which helps identify fertile and infertile days. In 1947, she sold 32,000 copies of her informative pamphlet, "Pamphlet X." This work led to the creation of her mail-order company, the Beate Uhse Mail Order Co., in 1951.

Beate Uhse Hamburger Straße2
Beate Uhse Hamburger Straße2

In 1962, Uhse expanded her business by opening a specialty store in Flensburg. This shop focused on sexual health and was considered the first sex shop. The business grew steadily, employing 14 people by 1953. However, her business model faced significant legal and social opposition. The police acted against her shop over 2,000 times by 1992. Authorities claimed her items were contrary to decency and morality. She also faced discrimination from the German book industry and local social clubs. Despite this, her company continued to expand its reach.

Beate Uhse Hamburger Straße2
Beate Uhse Hamburger Straße2

By the end of her life, Uhse's business had become a massive commercial success. In 1996, she opened the Beate Uhse Erotic Museum in Berlin. In 1999, her company, Beate Uhse AG, went public on the German stock exchange. The initial public offering was met with immense interest. The stock was oversubscribed 64 times by investors. Today, her business continues to trade across Europe under several names, including Pabo and Et Eve.

Beate Uhse Hamburger Straße2
Beate Uhse Hamburger Straße2

Beate Uhse remains a complex and controversial historical figure. She was recognized as a leader in sexual liberation in the German-speaking world. In 1989, she received the Federal Cross of Merit for her contributions. However, radical feminists have criticized her work. They argued that she objectified the female body to sell products. They also noted her refusal to hire female collaborators. Regardless of these debates, her impact on business and social history is undeniable. She died of pneumonia in 2001 at the age of 81.

Beate Uhse Hamburger Straße2
Beate Uhse Hamburger Straße2
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