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Technology life cycle

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The technology life cycle, or TLC, is a framework used to describe the commercial journey of a technology. It tracks the financial gains and costs of a manufacturing process or production system from its initial conception to its eventual end. This cycle is distinct from a product life cycle (PLC). While a PLC focuses on how a specific item is marketed and sold in a shop, the TLC focuses on the underlying technology itself.

Tecnology Life Cycle
Tecnology Life Cycle

Some technologies, like the production of cement or steel, maintain very long lifespans. In contrast, electronic or pharmaceutical technologies often have much shorter cycles. Understanding the TLC helps organizations manage the time, costs, and risks involved in making a technology profitable.

The movement of a technology through its life often follows a specific pattern known as an S-curve. This shape represents the stages of technological maturity. The cycle begins with the research and development (R&D) phase, often called the "bleeding edge." During R&D, new ideas are generated in laboratories to meet specific needs. In this stage, income is negative because the costs of research are high and the risk of failure is significant. As the technology moves past the R&D phase, it enters the ascent phase. This begins when the company recovers its initial out-of-pocket costs and crosses the X-axis on a growth diagram. This is often called the "leading edge" because the technology is superior to its competitors and can earn high profits.

After the rapid growth of the ascent phase, the technology reaches the maturity phase. This is a period of stable and high income, though the growth rate begins to flatten as the market reaches saturation. During this stage, a company might choose to license its technology to third parties to expand financial opportunities or lower risks. Eventually, the technology enters the decline or decay phase. This happens after a specific point where the utility and earnings of the technology drop rapidly. This decline is usually caused by the arrival of newer, competing technologies that replace the old ones. To extend this stage, owners may offer "straight licenses," which are less restrictive and allow the older technology to be used in different markets at a lower cost.

Another way to view the progression of technology is through the diffusion of innovations theory. This theory, pioneered by Everett Rogers, explains how different people adopt new tools at different speeds. This adoption process also follows an S-curve based on how customers respond to new products. Rogers identified five distinct groups of people based on their readiness to use an innovation. The first group is the innovators, who make up 2.5% of the population. These are followed by early adopters at 13.5%. The largest groups are the early majority and the late majority, which each account for 34% of users. Finally, the laggards make up the last 16%.

DiffusionOfInnovation
DiffusionOfInnovation

History shows that these economic patterns have been observed for a long time. The Soviet economist Nikolai Kondratiev was the first to document these cycles. In his 1925 book, "The Major Economic Cycles," he described large-scale patterns that are now known as Kondratiev waves. These waves served as the predecessor to the modern technology life cycle. By studying these historical waves, researchers can better understand how entire industries evolve over long periods of time.

Managing the financial risks of a new technology often requires complex partnerships. Small and medium-sized enterprises (SMEs) may lack the funds to finish expensive R&D. To solve this, they might work with venture capitalists or "business angels." These investors provide financial and human capital in exchange for high potential returns. Larger corporations may also form strategic alliances or consortia to share the high costs of development. For example, in aircraft development, firms might pool resources to reach a proof-of-concept. Once a technology becomes successful, a company might even undergo an initial public offering (IPO) to raise large amounts of money from the public.

Legal protections play a vital role in how long a technology stays profitable. Companies often use patents and trademarks to protect their intellectual property. These legal tools aim to lengthen the technology life cycle and maximize profit. However, the lifespan of a technology can be shortened if intellectual property rights are lost through litigation. Similarly, if the secret elements of a process are leaked, the technology may lose its competitive advantage. Therefore, managing the TLC is not just about science, but also about protecting the legal and economic value of the innovation.

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