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Social media

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Social media refers to new media technologies that allow for the creation, sharing, and aggregation of content. These digital tools facilitate communication within virtual communities and networks. Users can share ideas, interests, and various forms of expression through these platforms.

Social media platter
Social media platter

Unlike traditional media, social media is highly interactive. It allows individuals, businesses, and organizations to co-create and modify content. This technology has become a fundamental part of how the modern world connects and communicates.

To understand how social media works, one must look at its core mechanisms. It relies on user-generated content, which is information created by the users themselves. This includes text posts, comments, digital photos, and videos. Users also maintain service-specific profiles designed by the platform organization. These profiles allow for the development of social networks by connecting one user to others.

Example social media profile pic
Example social media profile pic

This process creates a dialogic transmission system. In this system, many sources send information to many receivers simultaneously. This differs from the transmission model used by newspapers or radio, where one source broadcasts to many receivers.

Social media services are diverse and can be categorized into many specific types. Some platforms focus on microblogging, such as Twitter or Weibo, where users share short updates. Others are dedicated to photo sharing, like Pinterest or Flickr. Video sharing platforms, such as YouTube, allow for long-form visual content. There are also collaborative projects like Wikis, where many people work together to create content. Even virtual worlds like Second Life allow for social interaction in digital spaces.

SixDegrees.com logo
SixDegrees.com logo

Some services, like Instagram, may offer multiple types of interaction at once.

The history of these connections began long before the modern web. In 1960, the PLATO system launched at the University of Illinois. It introduced early features like message forums and instant messaging. In 1969, ARPANET came online, eventually evolving into the Internet in the 1990s. In 1979, Tom Truscott and Jim Ellis conceived Usenet, the first open social media app. During the 1980s, Bulletin Board Systems, or BBSs, became very popular in North America.

Koala Country Doors Menu
Koala Country Doors Menu

In 1991, Tim Berners-Lee created the World Wide Web by integrating HTML hypertext software with the Internet.

Modern social media platforms emerged with the advent of Web 2.0. SixDegrees.com, launched in 1997, is often considered the first true social media site. It was unique because it allowed users to connect using their actual names. The platform's name came from the "six degrees of separation" concept. Since then, many platforms have reached massive scales. As of 2023, approximately 4.76 billion people used social media. This represents about 59% of the total global population. Many popular sites, such as Facebook and WeChat, have over 100 million registered users.

Two important phenomena within these networks are virality and the use of bots. Virality occurs when content spreads contagiously from one individual to another. A single post can reach vast numbers of people within hours through re-sharing. Bots are automated programs that operate on the internet to perform communication tasks. Some bots are programmed to mimic human interactions, such as liking or following accounts. There are also "cyborgs," which are either humans assisted by bots or bots assisted by humans. These can be used for legitimate marketing or for spreading fake news.

Despite its benefits, social media faces significant criticism regarding its impact on society. Researchers have noted negative effects on children and teenagers, including sleep problems and mental health maladies. There are also concerns about political polarization and the undermining of democracy. Some critics, such as journalist Maria Ressa, have described the environment as "toxic sludge" due to increasing distrust. This is often linked to algorithms that track engagement. These algorithms may prioritize content that spurs negative emotions like anger or outrage. This can lead to the rapid spread of misinformation across the globe.

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🖼️ Images & Media (4)
File:Social media platter.svg
Social media platter.svg
File:Example_social_media_profile_pic.png
Example_social_media_profile_pic.png
File:Koala Country Doors Menu.jpg
Koala Country Doors Menu.jpg
File:SixDegrees.com logo.png
SixDegrees.com logo.png
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