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A rumor is an unverified piece of information that circulates among people. It moves through a community without solid evidence to prove it is true. In the social sciences, researchers define rumor as a statement whose honesty cannot be quickly confirmed. Some scholars even categorize rumors as a specific subset of propaganda. It is important to distinguish rumors from misinformation and disinformation. Misinformation is information that is simply false. Disinformation is information that is deliberately false, often spread by a government or a foreign power.

WPA-Rumor-Poster
WPA-Rumor-Poster

Early research helped us understand how these stories change during transmission. In 1902, a German researcher named William Stern conducted pioneering experiments. He used a "chain of subjects" to pass a story from mouth to ear. The participants were not allowed to repeat or explain the story. Stern discovered that the story became shorter and changed by the time it reached the end. His student, Gordon Allport, later expanded this field of study. In 1944, Allport analyzed over one thousand rumors from a newspaper column. He defined rumor as a proposition for belief that is shared without official verification.

Researchers have identified specific ways that rumors transform as they travel. In a 1947 study, Gordon Allport and Leo Postman observed message diffusion. They found that about 70% of details are lost within the first five or six transmissions. They used three technical terms to describe this process. Leveling refers to the loss of specific details during transmission. Sharpening occurs when people select and emphasize only certain details. Assimilation is a distortion where people change information to fit their own subconscious motivations. For example, subjects might describe a truck as carrying medical supplies when it actually carried explosives.

Sociologist Knapp identified three distinct types of rumors based on their content. The first type is called "pipe dream" rumors, which reflect public desires or wished-for outcomes. The second type is "bogie" or fear rumors, which reflect outcomes that people dread. The third type is "wedge-driving" rumors, which aim to undermine loyalty between groups. These wedge-driving rumors can make different communities distrust one another. Knapp also discovered that negative rumors are generally more likely to be shared than positive ones. This shows how rumors can impact the emotional needs of a community.

Modern technology has changed how rumors function in social interactions. In 2004, Prashant Bordia and Nicholas DiFonzo studied rumors on the internet. They analyzed message board discussions to see how people use rumors for "social cognition." They found that 29% of statements were "sense-making" statements. These are attempts by a group to solve a problem or find an explanation. They observed that internet rumors usually follow a four-stage pattern of development. First, a rumor is introduced for discussion. Second, information is volunteered and discussed. Finally, a resolution is reached or interest in the topic is lost.

Rumors also play a significant role in the world of politics. Negative rumors about a political opponent are often more effective than positive rumors about one's own side. While scholars have studied political rumors since the time of Aristotle, recent focus has shifted to modern media. The internet allows for the very fast diffusion of these stories. Because of this speed, new tools have emerged to help people find the truth. Websites such as Snopes.com, urbanlegend.com, and factcheck.org are used to debunk false claims. These sites help individuals navigate the complex landscape of digital information.

In the field of strategic communication, rumors can act as dangerous tools. Strategic communication is the process of crafting messages to meet organizational goals. This is often used by governments, militaries, and non-governmental organizations. Some experts describe rumors in this context as "narrative IEDs." This term compares rumors to explosive devices because they can be used as weapons. They are low-cost and low-tech, meaning almost anyone can use them. These narrative IEDs can be used to disrupt communication or instill fear in a population.

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WPA-Rumor-Poster
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