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Organizational communication

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Organizational communication is a specialized field of study within communication studies. It examines all areas of information flow that allow an organization to function. These organizations are not just profitable companies. They also include non-profit organizations and NGOs. An organization is sustained through continuous communication between its members. It also relies on communication with internal and external stakeholders. These stakeholders are groups that possess shared objectives for the organization. This flow of information can be either formal or informal.

Historically, this field evolved from business and mass communication studies. Between the 1930s and 1950s, it was a small niche. Only a few professors in speech departments studied business speaking and writing. In 1947, Nobel laureate Herbert A. Simon wrote about "organization communications systems." He argued that communication is absolutely essential to organizations. W. Charles Redding later played a major role in establishing it as a distinct discipline. By the 1950s, the focus was on improving organizational output. In the 1980s, the field shifted toward the constitutive role of communication. This means studying how communication actually creates and builds the organization.

In the 1990s, the field underwent a significant theoretical shift. Critical theory gained influence during this period. This change was influenced by the French theorist Michel Foucault. Foucault is often called the father of Post-modern thought. Scholars began studying how communication can both oppress and liberate members. The 2000s brought a "discursive turn" to the research. This was partly due to the rise of globalization in the 1980s. This shift changed the relationship between organizations and governments. It also led to a more varied and complex research landscape.

Early researchers held several specific assumptions about how organizations work. They often assumed that humans act rationally. However, Herbert A. Simon introduced the concept of bounded rationality. He noted that people seldom have complete information when making decisions. Because of this, they often pick the first acceptable option. They do not always find the optimal solution. Early theories also viewed communication as a mechanical process. In this view, a sender encodes a message and transmits it through a channel. A receiver then decodes the message. Researchers tried to identify and reduce "distortion" in this process.

Communication also functions through specific patterns called networks. Alex Bavelas showed that these networks influence group dynamics. For example, patterns can affect how quickly a group completes a task. They can also determine who becomes the de facto leader. Different network shapes exist, such as the "chain," "wheel," "star," "circle," and "all-channel" networks. These patterns impact how satisfied members feel in their positions. Furthermore, communication involves many different domains of thought. Robert Craig suggested seven components of communication theory. These include rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical approaches.

Modern organizational communication must also account for complex social interactions. This includes interpersonal communication, which is both verbal and nonverbal. Nonverbal communication includes gestures, facial expressions, and body language. According to Birdwhistell, nonverbal content is complementary to verbal behavior. This means it adds to the message rather than just repeating it. Even clothing and possessions can act as symbolic communication. Problems arise when messages involve opinions or feelings. Unlike objective facts, feelings cannot be verified through trial. This can lead to different perceptions and distorted meanings.

Today, the field faces new challenges from technology and global shifts. In the last five years, public opinion on mass media has changed. Many people now rely on social media like Twitter instead of newspapers. While this allows everyone to share stories, it also increases vulnerability to "fake news." Additionally, the early 2000s saw discoveries of corruption in large organizations. The bankruptcy of firms like Arthur Andersen changed views on ethics. This highlighted the importance of corporate social responsibility. As technology advances, the future of organizational communication remains unpredictable and vast.

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