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Murray the K

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Murray the K was a highly influential American disc jockey and music impresario.

The Ronettes and Murray the K
The Ronettes and Murray the K

He was a central figure in the New York City music scene during the 1950s, 1960s, and 1970s. His career was defined by a high-energy style that changed how radio was experienced. He used innovative techniques like creative segues, jingles, and sound effects to engage listeners. This frenetic approach earned him the nickname "the original hysterical disk jockey." His work helped shape the way popular music was promoted and consumed by the public.

Kaufman's career began with a foundation in show business. He came from a family of performers, including a mother who was a pianist and songwriter. He even worked as a child actor in Hollywood films during the 1930s. After serving in the United States Army, where he arranged entertainment for troops, he worked in the Catskills' "Borscht Belt." He later moved into public relations and worked as a "song plugger." In this role, he helped promote popular tunes like "(How Much Is) That Doggie in the Window?" This early experience in promotion helped him transition into radio production.

His major radio breakthrough occurred in 1958 when he joined WINS. He hosted an all-night program called "The Swingin' Soiree." When a high-energy star DJ was forced off the air due to legal issues, Murray moved into a prime-time slot. He remained in this 7–11 pm period for seven years. During this time, he made radio history with his creative programming. He often opened his shows with a song by Frank Sinatra. His ability to blend music with personality made him a dominant force in New York broadcasting.

In the mid-1960s, Murray became a legendary figure due to his connection with The Beatles.

The Ronettes and Murray the K
The Ronettes and Murray the K

He was the first DJ the band welcomed during their 1964 visit to New York. He even broadcast his WINS show from the band's suite at the Plaza Hotel. Because of his close proximity to the group, he was often called the "Fifth Beatle." This moniker was reportedly given to him by George Harrison or Ringo Starr. He traveled with the band to Washington, D.C., and went to England to provide exclusive updates to his listeners.

As radio technology evolved, Murray transitioned from AM to FM stations. In 1966, a Federal Communications Commission (FCC) ruling prevented stations from broadcasting the same content on both bands. This allowed Murray to become a program director at WOR-FM. He pioneered a free-form style of radio that he called "attitude music." Instead of playing short singles, he played long "FM cuts," which were uninterrupted album versions of songs. He often played thematic sets of songs by a single artist. He believed that with this format, the music could speak for itself without constant hype.

Murray was also a powerful promoter of new musical movements. He famously championed Bob Dylan during a period when Dylan's move to electric music was controversial. At a 1965 concert in Forest Hills Tennis Stadium, Murray defended Dylan against critics. He also produced massive multi-racial rock 'n' roll shows at the Brooklyn Fox Theater. These events introduced many famous acts, including The Ronettes, The Shirelles, and The Zombies. His television variety show, "It's What's Happening, Baby," even featured music video-style programming years before MTV was created.

Beyond radio and television, Murray explored the intersection of music and multimedia art. In 1966, he collaborated with the USCO art collective to produce "The World." This event took place in an abandoned airplane hangar in Long Island. It was described as the first discotheque because it combined live music with projected films and slides. The event was so culturally significant that it appeared on the cover of Life magazine. Throughout his life, Murray the K used every available medium to celebrate and share the energy of popular music.

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