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Milton Glaser

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Milton Glaser was a famous American graphic designer.

I Love New York
I Love New York

He used bright colors and bold shapes to make art. His style often included playful graphics and dark silhouettes. He also used strong geometric outlines to guide the eye. People all over the world look at his work today. His art helps us recognize famous brands and cities. He turned simple ideas into lasting symbols of culture.

One of his most famous jobs was making a logo.

I Love New York
I Love New York

In 1977, New York City needed more visitors. Glaser thought of the "I Love New York" design in a taxi. It uses a red heart and simple letters. He gave this design to the city for free. He wanted it to belong to everyone. This logo now earns the state $30 million every year.

After the September 11 attacks, Glaser showed his care for the city. He made a special version of his logo.

I Love New York
I Love New York

It said, "I Love New York More Than Ever." He added a small dark mark to the heart. This mark represented the site of the World Trade Center. It helped people feel united during a hard time. His art could show both joy and deep meaning.

I Love New York
I Love New York

Glaser had a very long and busy career. He was born in the Bronx in 1929. His parents were immigrants from Hungary. He studied at the High School of Music & Art. Later, he went to the Cooper Union in New York. In 1954, he helped start Push Pin Studios. He also helped start New York magazine in 1968.

Many museums around the world keep his work.

I Love New York
I Love New York

You can see his art in London and Jerusalem. He even had big shows in Paris. In 2009, President Barack Obama gave him a special award. It was the National Medal of Arts. Glaser was the first graphic designer to win it. He lived to see his 91st birthday in 2020.

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