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Master System

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The Sega Master System is an 8-bit home video game console.

Sega-Master-System-Set
Sega-Master-System-Set

It was developed by Sega to bring an "arcade experience" into the home. The system was a significant piece of third-generation hardware. It competed directly with the Nintendo Entertainment System (NES) during a major era of gaming. While it faced challenges in some regions, it played a vital role in Sega's history. Many experts see it as a stepping stone to the later Sega Genesis.

Sega-Master-System-Controllers
Sega-Master-System-Controllers

Users interacted with the system through several different media formats. Most games were played using plastic cartridges. However, the original models also supported Sega Cards, which were a credit card-sized format.

Sega-Masters-Sys-3D-Glasses
Sega-Masters-Sys-3D-Glasses

The hardware also supported specialized accessories to enhance gameplay. Players could use a light gun, known as the Light Phaser, for shooting games.

SMS-Light-Phaser
SMS-Light-Phaser

Some specially designed games even worked with 3D glasses to create depth on the screen. A later, cheaper model called the Master System II was released in 1990. This redesigned version removed the card slot and only used cartridges. It was also incompatible with the 3D glasses.

The console's origins lie in Sega's earlier Japanese hardware. Sega first released the SG-1000 in July 1983. This was followed by the SG-1000 II in 1984. The Mark III was the third iteration in this series.

Sega Mark III
Sega Mark III

It launched in Japan on October 20, 1985, for ¥15,000. Engineers Hideki Sato and Masami Ishikawa led the development of the Mark III. They redesigned the system to fix limitations in the previous graphics chip. The new chip was based on the technology used in Sega's System 2 arcade boards. This allowed for more powerful graphics than the competing Famicom.

Sega rebranded the Mark III as the Master System for Western markets. This happened after the establishment of Sega of America in 1986. Employees chose the name "Master System" by throwing darts at a whiteboard of suggestions. The name was intended to reference the competitive nature of martial arts.

To appeal to Western tastes, the packaging featured a white grid design. This aesthetic was inspired by Apple computer products. The console launched in North America in September 1986 for $200. It was often sold in a package including a light gun and two controllers.

Market competition was intense due to Nintendo's licensing policies. Nintendo required that games for the Famicom not be published on other consoles. This practice meant the Master System had a smaller library of third-party games. In North America, Sega only had two third-party publishers, Activision and Parker Brothers. These agreements ended in 1989. Despite having newer hardware, Sega only captured about 10% of the Japanese market. In the United States, the console struggled against the NES. Sega even sold US distribution rights to the toy company Tonka in 1987.

While sales were difficult in North America and Japan, the Master System was a massive success in other regions. In the United Kingdom, it became the best-selling console by 1990. In that year alone, Virgin Mastertronic sold 150,000 units in the UK. This was more than both the Mega Drive and the NES. Across all of Europe in 1990, Sega sold 918,000 consoles. This total was higher than Nintendo's 655,000 units. The system also found great success in Brazil through the company Tectoy.

Sms3compacttransparent
Sms3compacttransparent

Tectoy managed the products and claimed 80% of the Brazilian market. They even offered a telephone service for game tips.

Global estimates suggest the Master System sold between 10 and 13 million units.

Its legacy is seen in how it helped Sega establish a global presence. The console proved that different regions have different gaming preferences. It also helped prepare the company for the next generation of hardware. The technical work done on the Master System influenced the development of the Sega Genesis. The system remains a key example of the third generation of video game consoles.

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🖼️ Images & Media (15)
File:Sega-master-system-logo.png
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File:Sega Mark III logo.svg
Sega Mark III logo.svg
File:Sega-Master-System-Set.jpg
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File:Sega Mark III.jpg
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File:Sega-Master-System-MkII-wController.jpg
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File:Sega-Sg-1000-MkIII-Console-BL.jpg
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File:Stockholms Spelmuseum by BugWarp (31).jpg
Stockholms Spelmuseum by BugWarp (31).jpg
File:Sega-Mastery-System-MkII-Console-FL.jpg
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File:Sms3compacttransparent.png
Sms3compacttransparent.png
File:Scompact.png
Scompact.png
File:Sega-Master-System-Controllers.jpg
Sega-Master-System-Controllers.jpg
File:SMS-Light-Phaser.jpg
SMS-Light-Phaser.jpg

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