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Intensifier

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In the study of linguistics, an intensifier is a specific type of modifier. These words do not change the basic meaning of a sentence. Instead, they serve to enhance the emotional context of a specific word. They act as grammatical expletives, which means they function as semantically vacuous filler. This term describes words that provide emphasis without adding new factual information.

Linguists use intensifiers to qualify a point on the affective semantic property. This property is gradable, meaning it can exist in different levels of intensity. By using these words, a speaker encourages a listener to feel a specific underlying emotion.

Technically, intensifiers function differently than standard degree adverbs. Degree adverbs, such as "moderately," "slightly," or "barely," quantify the idea they modify. When a word becomes an intensifier, it ceases to be a degree adverb. It no longer measures quantity, but instead emphasizes emotion. For example, "very" is a prototypical intensifier in English. A key rule is that intensifiers typically modify only adjectives or adverbs. They do not modify verbs, which is a primary characteristic of most other adverbs.

Syntactically, intensifiers vary based on how they are used in a sentence. Some can be used both attributively and predicatively. An attributive use places the modifier before a noun, such as "the really expensive car." A predicative use places the modifier after a linking verb, such as "the car is really expensive." Words like "really" and "super" are flexible and can perform both roles. However, other words are more restricted. The word "so" can only function as a predicative intensifier. Conversely, the term "-ass" is typically used only as an attributive intensifier.

Linguists like Huddleston have debated how to classify these words. Huddleston argues that the intensifier should not be recognized as a primary lexical category. He suggests that the term lacks a sufficient definition unless its functional significance is included. This is known as a notional definition. Because they have specific grammatical properties but do not fit perfectly into traditional parts of speech, their classification remains a complex topic in linguistic theory.

The use of intensifiers has significant implications in professional fields like law. In general, overusing them can damage the persuasiveness or credibility of a legal argument. However, interesting patterns emerge in judicial settings. If a judge uses a high rate of intensifiers in a written opinion, lawyers may follow suit. When lawyers use many intensifiers in an appeal of that opinion, they often see an increase in favorable outcomes. Additionally, judges tend to use more intensifiers when they disagree with one another in writing.

In the business world, intensifiers can be linked to honesty. A 2010 study from the Stanford Graduate School of Business examined quarterly earnings calls. Researchers found that deceptive CEOs used a higher percentage of "extreme positive emotions words" than truthful CEOs. These leaders may use forceful language to persuade listeners when hiding poor performance. The study identified 115 such words. This list includes intensifiers like "fabulously," "insanely," "magnificently," and "unquestionably."

Using certain intensifiers can also lead to a loss of credibility. A 2013 article in Forbes Magazine noted that the word "really" can be counterproductive. The article suggested that using "really" can make coworkers or clients question a person's truthfulness. This idea aligns with observations made by the philosopher Friedrich Nietzsche in 1878. In his work, *Human, All Too Human*, he noted that narrators who use too many superlatives or exaggerations may be trying to evoke interest rather than sharing a story.

Ultimately, intensifiers are powerful tools for emotional expression. They allow speakers to signal how they feel about a subject. However, writers must use them carefully to maintain their authority. A common piece of writing advice suggests that if you feel the need to write "very," you should consider deleting it instead. This helps ensure the writing remains as strong and clear as it should be.

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