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Don LaFontaine

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Don LaFontaine was a highly influential American voice actor. He specialized in providing narration for film trailers and television advertisements. Over a career spanning four decades, he recorded more than 5,000 movie trailers. He also voiced hundreds of thousands of television promotions and video game trailers. His deep, resonant voice became a staple of the entertainment industry. Because of his massive impact, he earned nicknames like "The King of Movie Trailers," "Thunder Throat," and "The Voice of God."

LaFontaine developed a specific technique to capture audience attention immediately. He often used the signature catchphrase, "In a world..." to begin his narrations. This phrase served a functional purpose in trailer production. He explained that the goal was to rapidly establish the setting of the story. By saying "In a world where...", he could quickly transport the listener to a new environment. This method became so common that it eventually turned into a humorous catchphrase for the public.

His unique vocal qualities began during his adolescence in Duluth, Minnesota. Born on August 26, 1940, LaFontaine experienced a significant change at age 13. His voice cracked in the middle of a sentence. This event resulted in the deep bass tones that would define his career. After graduating from high school in 1958, he joined the U.S. Army. He served as an audio engineer for the U.S. Army Band and the U.S. Army Chorus.

LaFontaine's professional path moved from engineering to voiceover artistry. In 1962, he worked at National Recording Studios in New York City. There, he collaborated with producer Floyd Peterson on radio spots for the film *Dr. Strangelove*. In 1963, they formed a business to produce advertising specifically for the movie industry. LaFontaine's transition to a full-time voiceover artist occurred after he filled in for an unavailable actor on the 1964 western *Gunfighters of Casa Grande*. This performance led to MGM purchasing the spots.

At the height of his career, LaFontaine maintained an incredibly demanding schedule. He often voiced approximately 60 promotions per week. On some days, he completed as many as 35 different assignments. His expertise was so valued that major studios paid him very high fees. His personal income eventually reached into the millions of dollars. To manage his workload, he utilized ISDN technology. This allowed him to build a professional recording studio inside his home in the Hollywood Hills.

His portfolio included a vast range of genres and famous titles. He provided voices for trailers such as *Terminator 2: Judgment Day*, *Shrek*, and *Batman Returns*. He also worked on television projects like *Law & Order* and narrated the documentary *The Making of Star Wars*. Beyond movies, he appeared in GEICO insurance commercials starting in 2006. These ads introduced his face and name to a much wider audience. He even provided the opening narration for shows like *Rambo: The Force of Freedom*.

LaFontaine's career ended following health complications in late 2008. He was admitted to Cedars-Sinai Medical Center with a pulmonary embolism. He passed away on September 1, 2008, due to complications from a pneumothorax. He was 68 years old. His final voiceover role was a playful tribute in a *Phineas and Ferb* episode. In that episode, he used his famous catchphrase one last time. Since his death, the style of movie trailers has changed significantly. Most modern trailers now rely on music and sound effects rather than a central narrator.

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