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Data mining

technology Maturity 11-13 Next article →

Computers can look at huge piles of facts. They search for hidden patterns in these sets. This work is called data mining.

Spurious correlations - spelling bee spiders
Spurious correlations - spelling bee spiders

Data mining is not like digging for gold. Instead, it finds patterns in large amounts of data. It uses math and computer science to help. One way is called cluster analysis. This finds groups of things that are similar. Another way is anomaly detection. This finds unusual or odd records.

Stores use this to learn about shoppers. They use association rule learning to find links. This shows which items people buy together. A computer can also use classification. This helps sort things, like marking spam emails.

Sometimes, the computer makes a mistake. It might find a pattern that is not real. This is called overfitting. The pattern might only work for one group. It may not work for others.

Spurious correlations - spelling bee spiders
Spurious correlations - spelling bee spiders

To fix this, experts use a test set. This is a new group of data. They check if the pattern works there too. If it works, they turn the patterns into knowledge. This helps us make better guesses about the world.

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