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Customer

society Maturity 11-13 Next article →

A customer is someone who receives a product or a service. This person gets things from a seller or a supplier. Usually, this happens through a financial transaction. This means the buyer gives money or something else of value.

We might also call them a client, a buyer, or a purchaser. Every time someone buys something, it helps the seller know what to make. This helps businesses plan how to move goods to the right places.

Some people use different words for different jobs. A person at a grocery store is often called a customer. A person at a law firm or a doctor's office is often called a client. The word client comes from a Latin word that means to bend or incline. Experts say that clients often look for trust and experience. They do not just look at the price like a regular customer might. This can lead to a very long relationship between the person and the expert.

There are also different ways to group buyers. An end user is the person who actually uses the item. An intermediate customer is a trader who buys things to sell them again. This person is not the one using the product.

Attorney and Client, Fortitude and Impatience
Attorney and Client, Fortitude and Impatience

Sometimes, big groups like schools or hospitals are called business customers. They buy things to use them or to make new products. It is important to know if you are selling to a person or a business.

In the 21st century, experts use special names to describe people. A customer is someone who has bought from a business recently. A not-customer is someone who used to buy things but stopped. They might buy from a different shop instead. A non-customer is someone who does not buy that kind of thing at all. For example, a person who has milk delivered to their door is a non-customer of a supermarket. They are looking in a completely different market.

Some people even talk about internal customers. This idea was made popular by Joseph M. Juran in 1988. An internal customer is someone inside a company. They might use the work produced by another part of the same company. However, not every expert agrees with this term. Famous thinkers like Peter Drucker said there are no customers inside a company. He believed that workers should be called colleagues instead. He thought everyone should work together as one big team.

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File:Market Scene with Vendor and Customers - Zacatlan - Puebla - Mexico (52208328324).jpg
Market Scene with Vendor and Customers -...
File:Attorney and Client, Fortitude and Impatience.jpg
Attorney and Client, Fortitude and Impatience.jpg
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