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Community paper

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A community paper is a specific type of publication. It serves a local community and its local commerce. These papers focus on local engagement rather than a wide scope of content. They provide a service to neighbors and local businesses. Most community papers use newsprint as their primary medium. Newsprint is a type of paper used for newspapers. Many of these publications are free for readers to take. They are published at regular intervals, such as weekly or monthly.

Every community paper follows certain structural rules. All these papers must have a nameplate at the top. They also must bear a masthead, which contains specific details about the publication. These papers are fixed in print and are dated by each edition. Because they are published regularly, they are classified as periodicals. A periodical is a publication that comes out at set times. This distinguishes them from flyers or handbills. Flyers usually serve a single commercial interest and appear sporadically.

The United States Postal Service provides specific rules for these papers. These rules are found in the Domestic Mail Manual. This manual includes Subchapter 707, which covers special standards for periodicals. The USPS distinguishes between different types of mail. Some papers are free newspapers for the public. Others are paid publications that consist mostly of advertising. A publication can contain up to 75% advertising and still fit certain categories. To be considered paid, at least half of the copies must be sold at a nominal price.

The history of free community papers is tied to mail changes. Free papers became more common after 1928. This was when Third Class Mail was established. However, the industry saw explosive growth after World War Two. Many veterans returned to their hometowns after the war. They wanted to serve the communication needs of their local areas. These veterans planted publishing flags in their own communities. This movement gave rise to the free community papers we see today.

Victor Jose is a noted pioneer in free paper publishing. He wrote a treatise about the industry in the year 2000. His work is titled "The Free Paper In America: Struggle for Survival." He documented how the industry grew from the efforts of returning veterans. This history shows how local needs drove the creation of new media. The industry grew from a small service into a major way to connect towns.

In the late 1990s, the industry changed how it measured success. Trade associations began to embrace independent audits of circulation. An audit is a formal examination of records to verify numbers. This change brought more scrutiny to the industry. Now, the industry is governed by the Circulation Verification Council. This council ensures that the numbers reported by publishers are accurate. This process helps advertisers trust the reach of the papers.

Today, the reach of community papers is massive. According to the collaborative initiative known as PaperChain, the weekly reach is very high. The audited reach of free community papers exceeds 65,000,000 people. This large number shows how important these papers remain. Many trade associations support this work. There are six state associations, five regional associations, and one national association. These groups help connect hometown publishers across the country.

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