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Clement Greenberg

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Clement Greenberg was a very important American art critic. He spent his life thinking about how people see art. He is famous for helping people understand modern art. People often look to critics like him to explain new styles. He helped make the ideas of certain artists very popular. His work changed how the world viewed painting in the 20th century.

Greenberg had many different ways of looking at art. He often talked about a concept called medium specificity. This idea means that every art form has its own special qualities. For painters, he believed the most important quality was flatness. He did not want paintings to look like deep windows. Instead, he wanted them to celebrate the flat surface of the canvas. This was a big change from older styles of art.

His journey began in the Bronx, New York City, in 1909. He was the oldest of three sons in a Jewish family. As a young boy, he loved to sketch all the time. He went to Syracuse University and graduated in 1930. He was a very hard worker and studied many languages. He knew English, Yiddish, Italian, German, French, and Latin. These skills helped him read and understand many different cultures.

In 1939, he wrote a famous essay called "Avant-Garde and Kitsch." In this writing, he explained two different ways of making art. He used the word "kitsch" to describe art that was easy to consume. He felt kitsch was made using simple formulas for quick profit. On the other hand, he praised "avant-garde" art for being much more challenging. He believed this type of art required deep and critical thinking.

Greenberg was a huge supporter of many famous American painters. He called Jackson Pollock the greatest painter of his generation. He also championed artists like Willem de Kooning and Barnett Newman. Later, he helped define a style called post-painterly abstraction. This style included artists like Helen Frankenthaler and Frank Stella. Even today, his large collection of art is kept at the Portland Art Museum.

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