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Charles Revson

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Charles Haskell Revson was a prominent American businessman and philanthropist. He is most famous for his pioneering role in the American cosmetics industry. Revson was the creator of the first pigment-based nail polish. This invention changed how people used color on their nails. He founded the Revlon company and managed it for five decades. Under his leadership, Revlon grew into a massive international corporation. His work helped define the modern beauty market.

Revson's path to success began with a professional setback. He originally worked for a cosmetics company named Elka. He hoped to be promoted to a national distributor for the firm. When Elka did not offer him that position, he chose to start his own business. This decision led directly to the creation of Revlon. He used his unique ideas to build a brand that would eventually become a global giant in its niche. His drive allowed him to turn a personal disappointment into a massive commercial empire.

His family background influenced his perfectionism and aestheticism. Revson was born on October 11, 1906, in Somerville, Massachusetts. His family had immigrated to the United States from Canada. His father, Samuel Revson, was born in Lithuania. His mother, Jeanette Weiss Revson, was born in Austria-Hungary. His parents moved to Boston during the late 19th century. They had eight other children in their family. Revson was raised in Manchester, New Hampshire, where his father worked as a cigar roller.

In the mid-1950s, Revson became involved in a major television controversy. Revlon acted as a sponsor for a popular quiz show called The $64,000 Question. The program became a massive television phenomenon and increased Revlon's sales significantly. However, allegations arose that the show was rigged. It was claimed that Revson and his brother, Martin, demanded producers control the questions. This was allegedly done to ensure popular contestants won and kept ratings high. Steve Carlin, an executive producer, testified before Congress that Revlon demanded the shows be rigged to please the client. While the scandal ended the quiz show era, Revlon had already secured a massive market share.

Revson was also a dedicated philanthropist. He established the Charles H. Revson Foundation in 1956. During his lifetime, he provided over $10 million to fund the foundation. The organization supports schools, hospitals, and service groups for the Jewish community in New York. Upon his death on August 24, 1975, he left $68 million from his estate to the foundation. This endowment allowed the board of directors to continue his mission. Since 1978, the foundation has distributed a total of $145 million in grants. The endowment has since grown from $68 million to $141 million.

Revson's life and work have left a lasting cultural legacy. His story is featured in the musical War Paint, which is based on the book by Lindy Woodhead. This musical has been performed on Broadway and at the Goodman Theatre. The documentary The Powder and the Glory also explores his impact. Additionally, the Revson Fountain at Lincoln Center stands as a tribute to his work. The fountain was funded by the Revlon Foundation in 1962 and was dedicated on April 7, 1964. It was designed by the Philip Johnson Associates.

Beyond business, Revson had a complex personal life. He was married three times and had several children. His second marriage to Johanna C. Ancky Johnson produced two sons and one daughter. He also had five grandchildren. He was known for his interest in high-quality fashion. He was a regular customer of a master tailor in New York. He ordered about a dozen suits every year and eventually invested in the tailoring business. His influence can still be seen in the way modern beauty products are developed and marketed today.

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