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B. J. Palmer

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Bartlett Joshua Palmer was a prominent American chiropractor.

Bartlett joshua palmer
Bartlett joshua palmer

He was the son of Daniel David Palmer, known as D. D. Palmer. D. D. Palmer was the original founder of the chiropractic profession. Because of his work expanding the field, B. J. Palmer earned the title "The Developer." He spent much of his career in Davenport, Iowa. There, he ran research clinics for 16 years to study how the body works. His work helped turn a new idea into a structured profession.

B. J. Palmer developed specific theories about how the body maintains health. He became convinced that the upper cervical spine was the most important factor. The cervical spine is the part of the backbone located in the neck. He believed focusing on this area was the key to wellness. To support these ideas, he changed the curriculum at the Palmer School of Chiropractic. He also advocated for using new technologies. These included X-ray machines and a device called the Neurocalometer.

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Family played a major role in the work at Palmer College. B. J. married Mabel Heath on May 30, 1904. Both were chiropractors and instructors at the college. Mabel taught anatomy, which is the study of the body's structures. They had one son, David Daniel Palmer, born in 1906. David was known as "The Educator." He even attended the Wharton School of Business at the University of Pennsylvania. He wanted to learn business to manage the college more effectively. He eventually became the President of the school after his father died.

B. J. Palmer was also a pioneer in using mass media for marketing. In 1922, he purchased a radio station called WOC. While some thought the letters stood for "World Of Chiropractic," they were actually assigned by the government. He used the station to broadcast reports on weather, sports, and farming. He also used it to promote chiropractic. In 1930, he bought a second station, WHO, in Des Moines. Interestingly, a young Ronald Reagan received his first broadcast job at WOC. These stations allowed Palmer to reach a much wider audience.

There was a period of significant conflict between B. J. and his father. In 1913, an incident occurred during a homecoming parade in Davenport. D. D. Palmer filed a lawsuit for attempted murder against his son. He claimed that B. J. had hit him with a car. This event led to long-standing speculation regarding the cause of D. D.'s death. D. D. Palmer died in Los Angeles on October 20, 1913. The official cause of death was recorded as typhoid. However, some critics suggested the injuries from the car caused his death. Historians like Joseph C. Keating, Jr. have called these claims myths. An eyewitness stated that D. D. had actually stumbled. Grand juries also declined to bring criminal charges against B. J.

B. J. Palmer was a frequent traveler who explored much of Asia. He traveled with Mabel and David during the 1920s. He documented these journeys in a book titled "Round the World with B. J." He also shared these stories through the school newspaper and WOC radio. His travels resulted in a massive collection of souvenirs. These items were kept in the family home in Davenport. This residence is now known as the Palmer Mansion. It is located at 808 Brady Street and is on the National Register of Historic Places. The college now runs tours of the mansion for the public.

B. J. Palmer spent his final years in Sarasota, Florida. He purchased a home on St. Armands Key in 1951. He lived there until he died from intestinal cancer in 1961. His Florida home contains many personal items. These include Roycroft furniture, a lamp, and a collection of clowns. The house also holds his death certificate and framed documents. His life connected the early days of chiropractic to the modern era of business and media. His son continued his legacy by leading the Palmer School of Chiropractic.

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