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Luxury goods

society Maturity 11-13 Next article →

In the field of economics, a luxury good is a specific type of product or service. These items are also known as superior goods. A luxury good is defined by how much people want it as their income changes. When people earn more money, their demand for luxury goods increases more than their income does. This means that luxury goods make up a larger portion of their total spending. This is different from necessity goods, which people buy to meet basic survival needs. People consume luxury goods for their intrinsic quality or to signal their wealth and social status.

Seven types of caviar
Seven types of caviar

Economists use a mathematical concept called income elasticity of demand to identify these goods. This measures how much the demand for a product changes when income changes. For example, if a person's income rises by 1%, the demand for a luxury good might rise by 2%. This is because the demand grew more than the income. In contrast, a normal good might see demand rise, but not enough to increase the share of the budget spent on it. A superior good is a specific subset of normal goods. To be a superior good, the proportional increase in consumption must exceed the proportional increase in income.

Rolls Royce Phantom - Flickr - Alexandre Prévot (5) (cropped)
Rolls Royce Phantom - Flickr - Alexandre Prévot (5) (cropped)

The word "luxury" has a complex history with changing meanings. It originates from the Latin term "luxuria," which meant excess or extravagant living. In the 12th century, the Old French word "luxurie" often carried negative meanings like debauchery or lust. The Latin root "luxus" is related to a verb meaning to dislocate or sprain. This suggested something that was overextended or in excess. However, the English language lost this negative or pejorative taint over time. By the 1630s, it meant a habit of indulgence in costly things. By 1780, it was defined as something comfortable beyond life's necessities.

Jan Cossiers - Allegory of luxury
Jan Cossiers - Allegory of luxury

In art history, the term luxury describes objects made to very high standards using expensive materials. This is often applied to the "luxury arts," such as metalwork, ceramics, and glass. In the medieval period, this term helped distinguish between practical books and illuminated manuscripts. These luxury manuscripts were often bound in treasure bindings using gold, jewels, and mother of pearl. They were much larger and contained many illustrations. These books were often kept on altars rather than in libraries. Some luxury items, like these lavish book bindings, even helped develop trade relations with colonies.

The luxury market has transformed from small, bespoke businesses to large global corporations. Originally, luxury was the domain of the aristocratic world of "old money." These goods were custom-made by specialized family-run businesses. Today, the market is dominated by profit-focused corporations that focus on brand awareness and global growth. This has led to the "democratization of luxury," sometimes called "masstige." This is a marketing strategy that makes brands feel prestigious while remaining affordable for the middle class. There is also a trend of consolidation, where large companies like LVMH or Kering own many different brands.

Kelly Bag
Kelly Bag

Modern luxury brands often use unique strategies to stay relevant. One method is brand collaboration, where luxury labels partner with unexpected names. These include pairings between high fashion brands like Fendi and Versace. They also include partnerships with streetwear brands like Supreme or even video game franchises like Fortnite. Another interesting concept is the Veblen good. For some products, making them more expensive can actually increase their perceived value. This can cause sales to go up instead of down when the price rises.

Patek-Philippe MG 2583
Patek-Philippe MG 2583

The scale of the global luxury market is massive. In the year 2000, the world luxury goods market was worth nearly $170 billion. During that same period, the market grew by 7.9 percent. The United States has historically been the largest regional market. Within the market, luxury drinks like champagne and cognac are a major sector. The watches and jewelry sector has also shown very strong performance. Between 1996 and 2000, the clothing and accessories section grew to $32.8 billion. Today, markets in East Asia are becoming incredibly important to these global companies.

Brioniboutique
Brioniboutique
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🖼️ Images & Media (9)
File:Foie gras with sauternes.jpg
Foie gras with sauternes.jpg
File:Jan Cossiers - Allegory of luxury.jpg
Jan Cossiers - Allegory of luxury.jpg
File:Ballbüchlein Griot KGM 66-142.jpg
Ballbüchlein Griot KGM 66-142.jpg
File:Patek-Philippe MG 2583.jpg
Patek-Philippe MG 2583.jpg
File:Rolls Royce Phantom - Flickr - Alexandre Prévot (5) (cropped).jpg
Rolls Royce Phantom - Flickr - Alexandre...
File:Seven types of caviar.jpg
Seven types of caviar.jpg
File:Kelly Bag.jpg
Kelly Bag.jpg
File:Výstava valtice6.JPG
Výstava valtice6.JPG
File:Brioniboutique.jpg
Brioniboutique.jpg
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