This is a famous photo. 
This is a very famous photo. 

The photo "Guerrillero Heroico" is one of the most famous images ever. 


Today, this image is a global symbol. People put it on shirts, posters, and even tattoos. It is even seen on Cuban coins. 
The photograph "Guerrillero Heroico" is one of the most famous images in the world. 

Taking the photo was a very quick and lucky moment. 

The photo was taken on March 5, 1960, in Havana, Cuba. 
After the photo was taken, it became a way to spread ideas. Korda did not ask for money or royalties when people used his work. He felt that the more the image spread, the more Guevara's ideals would spread too. However, Korda did take legal action in the year 2000. He sued a company for using the image to sell vodka. He believed Guevara would not have supported such a product. Korda donated the $50,000 from that settlement to the Cuban healthcare system.
In Cuba, the image became even more famous after Guevara died in 1967. After his death, a large version of the photo was draped on a building in Havana. This building was the Ministry of the Interior in the Plaza de la Revolución. Today, a permanent steel outline of the photo is on that building. The image also traveled to Italy through a publisher named Giangiacomo Feltrinelli. He used thousands of copies to raise awareness about Guevara's situation. This helped the portrait reach people all over the globe.
The photograph "Guerrillero Heroico" is a globally recognized portrait of the Argentine revolutionary Che Guevara. 

The creation of the photograph was a matter of chance and rapid timing. 

The photograph was captured during a specific historical event in Havana, Cuba. 
The version of the image known today is a specific edit of the original. 
Korda's relationship with the image's distribution was guided by his political beliefs. As a lifelong communist, he refused to collect royalties for the photograph's vast circulation. He believed that spreading the image would help spread Guevara's revolutionary ideals. However, he did protect the image from certain types of commercialization. In 2000, Korda sued an advertising agency for using the portrait in a vodka commercial. He felt Guevara would not have supported such a product. The resulting $50,000 out-of-court settlement was donated to the Cuban healthcare system. Korda stated that if Guevara were alive, he would have done the same.
In Cuba, the image reached massive scale following Guevara's death in 1967. 
The global spread of the image was aided by international figures. 
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