DJI

DJI makes machines that fly.

They use cameras to take videos. These cameras help film movies.

People use them to see things from high up. They help doctors and police too. Some drones help farmers in fields. They even helped during a sickness.

Many people around the world buy them. It is neat to see them fly!

DJI is a big technology company from China.

It is based in a city called Shenzhen. The company makes many things that fly. These are called drones.

Most people use them to take photos from the sky. DJI is very big in this market. It made over 90% of the world's consumer drones by June 2024.

Frank Wang started the company in 2006. He built his first models in a college dorm room. Later, he moved to Shenzhen to grow the business. One of his famous models is the Phantom. It was easy for people to use. This helped the company become very successful.

DJI drones do many different jobs. Some help film movies and TV shows. Others help police and fire teams. Some drones even help farmers with their crops.

During the Coronavirus, drones helped monitor people's health. Now, DJI also makes motors for electric bikes. They even made a robot vacuum cleaner called the Romo.

DJI is a huge technology company based in Shenzhen, China.

They are most famous for making unmanned aerial vehicles, which are often called drones. These flying machines allow people to take photos and videos from high in the sky. As of June 2024, DJI held over 90% of the global market for consumer drones.

Their technology is used in many different ways every day. You might see their cameras in movies, on television shows, or even in music videos. They also make camera systems, stabilizers, and parts that help machines fly or move.

Many DJI products work by using special parts to stay steady and smart. For example, the Spark drone uses a 2-axis gimbal to keep its camera still. A gimbal is a tool that helps a camera stay level even if the drone moves.

The Spark also has an infrared 3D camera to help it see obstacles. This helps the drone avoid hitting things while it flies. Some drones, like the Mavic 4 Pro, can even see in all directions to stay safe. These smart systems make flying much easier for everyone.

The story of DJI began in 2006 with a man named Frank Wang.

He was a student at the Hong Kong University of Science and Technology. Wang built his very first models inside his college dorm room. He sold parts to universities and electric companies to earn money. Eventually, he moved to the industrial city of Shenzhen to hire a staff. In 2013, the company released the Phantom, which was their first fully assembled drone. The Phantom was very successful because it was easy for regular people to use.

DJI has grown into a massive business with many different types of tools. In 2015, they released the Phantom 3, which could stream live video. They also started the RoboMaster Robotics Competition for college students in 2015.

Some drones are built for hard jobs, like the Matrice series for firefighting. Other drones, called Spreading Wings, are used for mapping and search and rescue.

Even during the Coronavirus, drones were used to monitor temperatures and help keep people safe. Today, the company has about 14,000 employees and 17 offices around the world.

You can see how DJI's work connects to many parts of our lives. Their drones help farmers look at crops and help police keep cities safe.

They even make things you might use at home, like electric bike motors. In 2025, they introduced a robot vacuum cleaner named the Romo.

While most people know them for flying, they are really a company about making smart machines. Whether it is a tiny Neo drone or a large industrial machine, they focus on high-tech movement.

DJI, also known as Shenzhen Da-Jiang Innovations Sciences and Technologies Ltd., is a major Chinese technology company.

It is headquartered in the city of Shenzhen in Guangdong province. The company is primarily known for manufacturing commercial unmanned aerial vehicles, which are commonly called drones. These machines are used for aerial photography and videography. DJI also designs and manufactures various other high-tech tools. These include camera systems, gimbal stabilizers, and propulsion systems. They also create enterprise software, flight control systems, and equipment for aerial agriculture.

DJI holds a massive share of the global market for consumer drones. As of June 2024, the company accounted for over 90% of that market.

Their camera drone technology is used widely across several creative industries. You can find their technology in music, television, and film productions.

Beyond entertainment, their products serve many different sectors. They are used by police and military forces around the world. However, the company has also taken steps to limit access by terrorist groups. Their drones have even been used by combatants during the Russian invasion of Ukraine.

To understand how these drones work, we must look at their specialized components. Many DJI drones use a gimbal to keep cameras steady. A gimbal is a mechanical system that stabilizes a camera during flight.

For example, the Spark drone uses a 2-axis gimbal for mechanical stabilization. Some models use advanced sensors to navigate safely. The Spark features an infrared 3D camera to detect obstacles. Newer models, like the Mavic 4 Pro, use omnidirectional obstacle avoidance.

This allows the drone to sense objects in every direction. This technology helps the machine fly through complex environments without crashing.

The history of DJI began with its founder, Frank Wang. Wang was a student at the Hong Kong University of Science and Technology. He participated in the ABU Robocon and won third prize. Wang built his first prototypes in his college dorm room. He sold flight control components to universities and electric companies. These early sales helped him move to Shenzhen in 2006. During this time, he relied on $90,000 from a family friend named Lu Di. In 2009, DJI components helped a team pilot a drone around Mt. Everest.

A major turning point occurred in 2013 with the release of the Phantom. The Phantom was DJI's first fully assembled drone model. It was priced at $629 and was very easy to use. This accessibility helped it become the first commercially successful recreational drone. In 2015, the company released the Phantom 3. This model featured a built-in live-streaming camera. By this time, DJI had become the largest consumer drone company in the world. They also started the RoboMaster Robotics Competition for college students in 2015.

DJI produces several distinct lines of drones for different users. The Mavic series includes many models like the Air, Mini, and Pro.

These are often used by hobbyists and professionals. The Inspire series is a professional line with carbon fiber arms. The Spark is a smaller drone that can be controlled with hand gestures. For industrial work, DJI makes the Matrice and Spreading Wings series.

The Matrice series is used for firefighting and search and rescue. The Spreading Wings series is used for 3D mapping and surveillance. They also produce agricultural drones for farming tasks.

DJI's impact reaches into many global systems and legal areas. In 2017, the company won a Technology and Engineering Emmy Award. Their drones were used to film shows like Game of Thrones. In 2020, drones helped many countries manage the Coronavirus. In China, they helped police remind people to wear masks. In Morocco and Saudi Arabia, they were used to monitor human temperatures. However, the company has faced legal and political challenges. The United States government has designated DJI as a "Chinese Military Company." This has led to sanctions, though the drones can still be purchased in the U.S. In 2024, the company began making electric bicycle motors. In 2025, they introduced a robot vacuum cleaner called the Romo.