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Competition (economics)

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In economics, competition is a scenario where different firms contend to obtain goods. These firms can be individuals, brands, or even divisions within a single legal company. They compete by varying elements of the marketing mix. These elements include price, product, promotion, and place.

Mining and Scientific Press - 1885-07-18 - Frue and Triump ore concentrators
Mining and Scientific Press - 1885-07-18 - Frue and Triump ore concentrators

When firms compete, they often develop new products and technologies. This process gives consumers more selection and better quality. Higher selection in a market typically leads to lower prices for products. This is a major difference compared to markets with little competition.

Competitiveness refers to the ability of a firm or country to supply goods. It is measured by how well a firm performs against its rivals. The word comes from the Latin "competere," meaning rivalry between entities. To measure competition, economists look at the number of rivals in a market. They also look at how similar the firms are in size. If the largest firm has a small share of the output, competition is vigorous.

Global Competitiveness Index 2008-2009
Global Competitiveness Index 2008-2009

Many factors influence this level, such as barriers to entry and resource availability.

Economic thought regarding competition has changed over time. Early research focused on price versus non-price competition. Modern theory focuses on the many-seller limit of general equilibrium. In the 19th century, Antoine Augustin Cournot provided a mathematical definition. He described competition as a situation where price does not vary with quantity. In this model, the demand curve facing the firm is horizontal.

ATF policy
ATF policy

This helps explain how firms behave in different market structures.

Neoclassical theory describes a theoretical state called perfect competition. This state is rarely observed in the real world. In perfect competition, all firms contribute insignificantly to the market. Every firm sells an identical product, often called a perfect substitute. Firms are "price takers," meaning they cannot influence the market price. Buyers and sellers both have complete or "perfect" information. Resources are perfectly mobile, and firms can enter or exit without cost.

012 SAS Scandinavian Airlines, Swiss Air Lines, United Airlines at Tokyo Narita International Airport, Japan
012 SAS Scandinavian Airlines, Swiss Air Lines, United Airlines at Tokyo Narita International Airport, Japan

In the long run, these firms earn zero economic profit.

Most real-world markets involve imperfect competition. In these markets, buyers and sellers can influence prices and production. Companies sell different products and fight for market share. They are often protected by barriers to entry. These barriers make it difficult for new firms to challenge them. Imperfect competition includes monopolies, oligopolies, and monopolistic competition. These structures allow firms to generate more profit than in perfect competition.

A monopoly is the opposite of perfect competition. In a monopoly, one single firm holds the entire market share. This firm dictates the entire market instead of being defined by it. Monopolies use high barriers to entry to discourage new competitors. A "natural monopoly" occurs due to high start-up costs or economies of scale. These can arise in industries requiring unique technology or raw materials. Some monopolies form through mergers or acquisitions. Others might use collusion, where rivals conspire to fix prices.

An oligopoly occurs when a small number of firms dominate a market. This is a highly concentrated market structure. A special type of oligopoly is a duopoly, which consists of only two firms. In an oligopoly, firms may collude to restrict output or fix prices. This helps them achieve above-normal market returns. Major airline companies often act as oligopolies.

012 SAS Scandinavian Airlines, Swiss Air Lines, United Airlines at Tokyo Narita International Airport, Japan
012 SAS Scandinavian Airlines, Swiss Air Lines, United Airlines at Tokyo Narita International Airport, Japan

Governments often regulate these markets to prevent overcharging consumers.

Finally, monopolistic competition involves many firms offering similar products. These products are not perfect substitutes, meaning they have slight differences. Barriers to entry and exit in these industries are low. The decisions of one firm do not directly affect its competitors. This structure allows for a mix of competition and individual brand control. Understanding these different models helps explain how global economies function and evolve.

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