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Baidu

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Baidu is a big company.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg
It helps people find things online. They also make cars that drive themselves. This helps people get around. It is very neat! Do you use the internet to find things?

40 words

Baidu is a big company in China.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg
It helps people find things on the internet.

Robin Li and Eric Xu started the company. They began it in the year 2000. It grew from an older search tool.

Baidu makes many things for people to use. They make apps for news and videos. They even make smart tools for homes.

They work on cars that drive themselves. These cars do not need a driver. This is a big part of their work.

Baidu also makes smart computer brains. These brains help computers think and talk. It is a very busy company.

105 words

Baidu is a large technology company from China.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg
It is famous for its search engine. This tool helps people find information on the web. Robin Li and Eric Xu started the company in 2000. Before that, Li made a tool called RankDex. It used links to see how popular a website was. This idea helped shape how search engines work today.

Baidu makes many different things. They have an app for news and a service for videos. They also make smart electronics for homes. One big project is called Apollo. This project works on autonomous driving. This means making cars that can drive themselves. Some of these cars are called robotaxis. They can pick up passengers without a human driver. In one city, these cars have finished six million rides.

Baidu also builds artificial intelligence, or AI. AI is a way to make computers act smart. They made a chatbot named Ernie. This tool can talk and answer questions. They also make special chips to help these smart systems work. The company is a leader in these new technologies.

184 words

Baidu is a huge technology company based in China.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg
It is most famous for its search engine. This tool helps people find information on the internet. The name Baidu means "a hundred times" or "countless times." This comes from a famous Chinese poem. The company is a leader in many digital fields. It is even called a "national champion" by the Chinese government.
Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg

Baidu works through many different digital services. Its main search engine helps users find websites quickly. It also has a newsfeed app called Baidu App. There is Baidu Baike, which is like a user-made encyclopedia. People can also watch videos on a service called iQIYI. For discussions, there is a forum platform called Baidu Tieba. The company also builds smart electronics named Xiaodu. These tools use artificial intelligence to help people in daily life.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg

Robin Li started the company in January 2000. He worked with Eric Xu to build the business. Before Baidu, Li created a tool called RankDex in 1996. RankDex used "link analysis" to rank websites. This method looked at how many other sites linked to a page. This helped show which sites were popular. This idea was very important for the future of the internet. Even the founders of Google used Li's work in their own patents.

Baidu has reached many big milestones over the years. In 2005, it became a public company on the NASDAQ. In 2007, it was the first Chinese company on the NASDAQ-100 index. By May 2018, the company was worth 99 billion US dollars. In 2017, it started the Apollo project for self-driving cars. This project includes hardware and special software. In 2023, Baidu released a chatbot called Ernie Bot. More recently, they released the Ernie 4.5 and Ernie X1 models.

Today, Baidu's technology is part of our modern world. You might see their work in self-driving vehicles. These are called robotaxis, which can drive without a person. In one city, these cars have finished six million rides. Baidu also works on artificial intelligence, or AI. AI helps computers think and solve problems like humans. They even make special computer chips to power these smart systems. This technology helps connect many different parts of our lives.

397 words

Baidu, Inc. is a major Chinese multinational technology company. It specializes in Internet services and artificial intelligence (AI). AI refers to computer systems designed to perform tasks that usually require human intelligence. Baidu holds a dominant position in the search engine market in China through Baidu Search. The company has grown into a massive ecosystem of digital tools. It provides newsfeeds via the Baidu App and user-created encyclopedias through Baidu Baike. It also operates iQIYI for video streaming and Baidu Tieba for online forums.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg

The core of Baidu's success lies in its sophisticated search technology. This began with a system called RankDex, created by Robin Li in 1996. RankDex used a method called "link analysis" to rank website quality. This process measures a site's popularity by counting how many other websites link to it. This technology predated the PageRank algorithm used by Google. In fact, Google founder Larry Page cited Li's work in several U.S. patents. Baidu incorporated in January 2000 with founders Robin Li and Eric Xu. They applied these advanced ranking principles to build a powerful search engine. In 2001, they pioneered an advertising model where advertisers pay for every click. This approach helped define how modern internet businesses generate revenue.

Baidu has expanded far beyond simple web searches into many specialized sectors. One major area is autonomous driving, which involves vehicles that drive themselves. Through the Apollo project, Baidu develops self-driving platforms. This includes vehicle hardware, open-source software, and cloud data services. They also create smart consumer electronics under the name Xiaodu. The company has built a full-service AI stack. This stack includes software, specialized computer chips, and cloud infrastructure. They also develop foundation models, which are large-scale AI systems used for many tasks. These different parts work together to create a complete digital environment.

The company's history is marked by significant global milestones. In December 2007, Baidu became the first Chinese company included in the NASDAQ-100 index. This index tracks some of the largest non-financial companies on the U.S. stock market. By May 2018, the company's market capitalization reached US$99 billion. In 2018, Baidu became the first Chinese firm to join the Partnership on AI. This is a United States-based consortium focused on computer ethics. The Chinese government recognizes Baidu as one of its "national champion" corporations. This status highlights its importance to the nation's technological development.

Baidu's recent years have focused heavily on generative AI and advanced robotics. In August 2023, the company unveiled Ernie Bot, a large language model chatbot. They continued this progress by releasing Ernie 4.0 and the GenAI Ernie model. In March 2025, they released two new models: ERNIE 4.5 and ERNIE X1. ERNIE X1 is a reasoning model designed for complex problem-solving. The company also works on autonomous ride-hailing services called Apollo Go. As of April 2024, this service had completed six million rides using driverless robotaxis. These vehicles operate in 11 different cities. In Wuhan, the fleet includes over 400 driverless vehicles.

Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg

Despite its success, the company has faced technical challenges and security incidents. In January 2010, Baidu experienced a domain name redirection attack. Hackers altered the DNS records for Baidu.com in the United States. This caused browsers to be redirected to a different website for four hours. The incident occurred because a technical support staff member at a registrar changed an email address. This change happened despite a lack of proper security verification. Baidu eventually took legal action against the registrar and settled the case out of court. This event serves as a notable example of the complexities of internet security.

Today, Baidu's influence connects many different fields of modern life. Its technology links search, media, travel, and transportation. For example, the company controls Qunar, a travel-booking service. In 2013, Qunar had 31.4 million active users. The company's work in AI also connects to the semiconductor industry. In 2026, Baidu filed to list its semiconductor unit, Kunlunxin, on the Hong Kong Stock Exchange. From the chips in smartphones to the software in self-driving buses, Baidu's systems are deeply integrated into the global technological landscape.

686 words
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File:Baidu headquarters at Shangdi (20220509112439).jpg
Baidu headquarters at Shangdi (20220509112439).jpg
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