Asus

Asus is a large company.

They make many things for us to use.

They make laptops and desktop computers. They also make mobile phones.

They make screens and tools for the internet.

Asus started in a place called Taiwan. Four people started the company in 1989.

They make things for games, too.

This helps people play games on the go.

Many people around the world use their tools. They help us work and play every day.

Asus is a very large company.

They make many kinds of electronics. They are based in Taipei, Taiwan. They are the fifth largest maker of personal computers in the world.

Four engineers started the company in 1989. They worked at a company called Acer before that. In the early days, it was hard to get new computer parts. Asus made a part called a motherboard. A motherboard is a main board that connects parts in a computer. They made their board work even without the real processor to test it. This helped them solve a problem for Intel. Now, Asus gets new parts from Intel very quickly.

Asus makes many different things. They make laptops, desktop computers, and tablets. They also make mobile phones. Some of their phones are in the ZenFone series.

They also make parts for gaming.

This is called the Republic of Gamers brand. They even make handheld gaming computers.

These tools help people work and play every day.

Asus is a huge company that makes many electronics.

They are based in the Beitou District of Taipei, Taiwan. The company is the fifth largest seller of personal computers in the world. They make many tools for work and play. Their list includes laptops, desktop computers, and tablet PCs. They also make mobile phones, monitors, and Wi-Fi routers. Some of their parts, like motherboards and graphics cards, help other computers work.

They even make servers and wearable tech.

How the company became successful is a very interesting story. In the early days, it was hard to get new computer parts. Big companies like IBM got new parts from Intel first. Other companies had to wait six months for prototypes. The founders of Asus tried to build a motherboard for an Intel 486 processor. They did this without even having the actual processor to test it. When they asked Intel for a part, they found Intel had a problem with their own board. Asus fixed the problem for them. Because their board worked so well, they now get new parts from Intel very quickly.

Four engineers started this business in 1989 in Taipei. These men were Tzu-Hsien Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao. Before they started Asus, they all worked as hardware engineers at a company called Acer. The name ASUS comes from Pegasus, the winged horse in Greek myths. They only used the last four letters of that name. This helps the name appear near the top of alphabetical lists. They have used different slogans over the years. One famous tagline is "In Search of Incredible."

Asus has grown by making many special products. In 2005, they released the first PhysX accelerator card. They also entered the LCD TV market in December 2005. In 2006, they worked with Lamborghini to make the VX laptop series. They also helped make the first Microsoft Origami models. In 2007, they launched the Eee PC netbook line at a trade fair called Computex. They later released many different types of tablets and smartphones. For example, they made the ZenFone series of phones.

They also made the thin Asus U36 notebook in 2010.

Today, you can see Asus products in many parts of life. They make the Republic of Gamers brand for people who love video games. This includes the ROG Phone and handheld gaming computers like the ROG Ally.

They also make the Vivo line of computers and watches. Some people use their tablets to do schoolwork or watch videos. Their products are very popular in places like India and China. Whether you are playing a game or working on a project, Asus tools are often there to help.

ASUSTeK Computer Inc., commonly known as Asus, is a major Taiwanese multinational corporation.

It specializes in the manufacturing of computer hardware, mobile phones, and various electronics. The company is headquartered in the Beitou District of Taipei, Taiwan. Today, Asus holds a significant position in the global market as the fifth-largest personal computer vendor by unit sales. It serves a wide variety of needs, from professional workstations to consumer gaming devices. The company is also an original equipment manufacturer, or OEM, meaning it makes products for other brands.

Asus produces an extensive catalog of technology. Their hardware includes desktop computers, laptops, netbooks, and tablet PCs. They also manufacture essential internal components like motherboards and graphics cards. For networking, they create Wi-Fi routers and other equipment. Their consumer electronics range includes monitors, projectors, and even wearable technology. In the mobile sector, they produce smartphones and mobile phones. They also supply high-level infrastructure like servers and workstations.

The company's history is defined by a famous moment of technical problem-solving. In 1989, four hardware engineers named Tzu-Hsien Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao founded the company in Taipei. At that time, they were former employees of Acer. During this era, established companies like IBM received new Intel processors months before others. The Asus founders attempted to design a motherboard for the Intel 486 processor without having the actual chip. When they eventually approached Intel for a testing sample, they discovered Intel was struggling with its own 486 motherboard. Asus provided a solution that fixed Intel's issue. Because their design worked perfectly without modification, Intel began providing Asus with engineering samples ahead of their competitors.

The name "Asus" has a unique origin story. According to the company, the name comes from Pegasus, the winged horse of Greek mythology. The company chose to use only the last four letters of the word. This was a strategic decision to ensure the name appeared near the top of alphabetical listings. In Chinese, the company is often called Huáshuò, which means "Eminence." Over the years, Asus has used several marketing taglines. These include "Rock Solid. Heart Touching" and "Inspiring Innovation Persistent Perfection." Since 2013, they have used the slogan "In Search of Incredible."

Asus has undergone major structural changes to manage its growing empire. In January 2008, the company underwent a massive restructuring. It split into three independent entities to focus on different tasks. Asus focused on branded computers and electronics. Pegatron was created to handle OEM manufacturing of components. Unihan Corporation was established for non-PC manufacturing, such as molding and cases. In 2010, Asus later spun off Pegatron as a separate company. This allowed the different branches of the business to operate with more independence.

The company is well known for several specific product lines. One major line is the Vivo series, which includes VivoBooks, VivoPCs, and VivoWatches. They also have a strong presence in the gaming market through the Republic of Gamers, or ROG, ecosystem. This brand includes high-performance gear like the ROG Phone and the ROG Ally handheld gaming computer.

They also produced the famous Eee PC netbook line, which won many industry awards before being discontinued in 2013. Their mobile history includes the ZenFone series of Android smartphones and the PadFone hybrid devices.

Asus maintains a massive global footprint with various manufacturing and corporate locations. They have manufacturing facilities in Taiwan, China, Mexico, and the Czech Republic.

While headquartered in Taipei, they also maintain a US headquarters in Fremont, California.

The company is a major player in large mobile markets, particularly in India and China. Their financial scale is significant, with annual revenues growing steadily in recent years. For example, their revenue rose from 351 billion TWD in 2019 to 482 billion TWD in 2023. This growth reflects their deep connection to the global digital infrastructure and consumer electronics markets.