Some people think about how to be good. 
Some people study how to act. They ask what is right. They ask what is wrong. 
One idea is virtue ethics. This focuses on being a good person. It looks at your character.
Another idea is deontology. This is about your duties. It looks at rules and rights.
A third idea is consequentialism. This looks at what happens next. It looks at the result of an act.
One type is called utilitarianism. It says an act is right if it brings happiness. This helps many people.
People have many ways to think about being good.
Normative ethics is a way to study how we should act. It looks for rules to tell right from wrong. Some thinkers use big ideas to help make hard choices.
One way is called virtue ethics. This focuses on a person's character. It asks how to be a good person. Aristotle was a famous thinker who spoke about this.
Another way is deontology. This focuses on rules and duties. It looks at what a person must do. Immanuel Kant had ideas about this. He believed in moral laws. Some people also believe in natural rights.
A third way is consequentialism. This looks at the result of an act. It asks what happens after we do something. Utilitarianism is a type of this. It says an act is right if it brings happiness to many people.

Normative ethics is a special branch of philosophy. It studies how people ought to act in a moral way. This field looks for standards to judge right and wrong actions. It is different from metaethics, which studies the meaning of moral words. It is also different from applied ethics, which looks at specific issues. Some people call it prescriptive ethics because it gives directions. 
There are three main ways to answer moral questions. The first way is called virtue ethics. This focuses on the character of the person acting. The second way is called deontological ethics. This focuses on rules, duties, and rights. The third way is called consequentialism. This focuses on the result or outcome of an action. Some people even combine these different views into hybrid positions.
Many famous thinkers have shaped these big ideas over time. Aristotle was a key figure in virtue ethics. Later, Saint Thomas Aquinas supported some of those same views. Immanuel Kant created a famous rule called the categorical imperative. He believed morality comes from our ability to reason. John Locke and Robert Nozick spoke about natural rights. John Rawls used a concept called a "veil of ignorance" to explain moral acts.
Different theories offer many specific ways to live. Utilitarianism says an action is right if it brings happiness to many. Consequentialism was a term used by G. E. M. Anscombe in 1958. There is also Mohist consequentialism, which focuses on state welfare. Some people follow situational ethics to find the most loving result. Carol Gilligan helped found the ethics of care. This view focuses on empathy and our relationships with others. 
Philosophers also wonder why we feel a pull to be good. Some think morality has a special binding force on us. Philippa Foot suggested that people only act morally if they have a reason. She argued that morality itself cannot stop someone from doing something wrong. John Stuart Mill believed our "conscience" helps us follow our reason. He said that social feelings help people want to be in unity with others. These ideas help us understand how we make our choices.
Normative ethics is a major branch of philosophical ethics. It investigates how people ought to act in a moral sense. This field seeks to establish standards for the rightness and wrongness of actions. It is distinct from metaethics, which studies the meaning of moral language. Metaethics also looks at the metaphysics of moral facts. Normative ethics is also different from applied ethics. Applied ethics focuses on specific issues like whether abortion is acceptable. Normative ethics is more concerned with the question of what one ought to be. It is also distinct from descriptive ethics. Descriptive ethics is an empirical investigation into what people actually believe. Because it provides directions, normative ethics is sometimes called prescriptive ethics. However, some versions of moral realism suggest moral facts are both descriptive and prescriptive.
Most traditional moral theories rely on overarching principles. These principles help people resolve difficult moral decisions. There are three main competing views on how to answer moral questions. These are virtue ethics, deontological ethics, and consequentialism. Some thinkers also propose hybrid positions. These positions combine elements from different theories. These frameworks help us understand what gives an action its ethical force. They provide different ways to judge a person's conduct or a specific rule.
Virtue ethics is one of these primary frameworks. It focuses on the inherent character of a person. It looks at who a person is rather than specific actions. Aristotle was a major advocate for this view. Later, Saint Thomas Aquinas supported some aspects of it. There has been a significant revival of virtue ethics since the 1950s. Philosophers like G. E. M. Anscombe and Philippa Foot contributed to this revival. Other important figures include Alasdair MacIntyre and Rosalind Hursthouse.
Deontological ethics offers a different approach. This view argues that decisions should consider duties and rights. One famous theory is Immanuel Kant's categorical imperative. This roots morality in the rational capacity of humans. It asserts that certain moral laws are inviolable. Another example is the contractualism of John Rawls. Rawls suggested we should act as if we were behind a "veil of ignorance." This means acting as we would agree to if we were unbiased. Natural rights theories are also deontological. Thinkers like John Locke and Robert Nozick held that humans have absolute, natural rights.
Consequentialism is the third major view. It argues that the morality of an action depends on its outcome. The term "consequentialism" was coined by G. E. M. Anscombe in 1958. Before this, utilitarianism was the generic term for these theories. Utilitarianism holds that right actions lead to the most happiness for the greatest number. Other versions exist, such as Mohist consequentialism. This theory focuses on state welfare through order and wealth. There is also welfarism, which focuses on economic well-being. Preference utilitarianism seeks the most overall preference satisfaction. Other types include intellectualism, which promotes knowledge, and situational ethics, which looks at context.
Other ethical theories provide even more specialized perspectives. Social contract theories involve voluntary pacts between individuals or collectives. These theories suggest we should obey the clauses of such contracts. The ethics of care was founded by feminist theorists like Carol Gilligan. This view argues that morality arises from empathy and compassion. It emphasizes the importance of interdependence and relationships. Pragmatic ethics is harder to classify. It suggests moral correctness evolves socially over many lifetimes. Founders of pragmatism include Charles Sanders Peirce, William James, and John Dewey. Role ethics is another approach based on family roles.
Philosophers also debate the "binding force" of morality. This is the question of why people feel they must act morally. Some wonder if the word "ought" implies a special power. G. E. M. Anscombe worried that "ought" had become a word of mere mesmeric force. Philippa Foot argued that morality has no special binding force. She suggested people only act morally when motivated by other factors. For example, morality cannot stop someone from stealing if they have no other motivation. 
John Stuart Mill explored how we motivate moral behavior. He believed humans use conscience to bridge reason and feeling. Mill argued that a good moral system appeals to human nature. He pointed to the social feelings of mankind as a foundation. This is the desire to be in unity with other creatures. He believed these feelings become stronger through civilization. Mill also noted that external pressures, like wanting to please others, influence us. This helps ensure people develop a conscience. Understanding these motivations helps us see how ethics functions in real life.
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